Articles on Uber

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Uber v Lyft: winner takes all?

Is Uber really in a fight to the death?

In recent days, since its PR troubles, there has been much discussion as to why Uber seems to be so aggressive. Reasons range from being inept, to the challenges of fighting politics against taxi regulations…
Uber’s take no prisoners approach to marketing has won it some influential critics. Dan Peled/AAP

Love it or loathe it, Uber is punching above its weight

I took two separate rides with two different UberX drivers yesterday. At no time did I feel as though my life was in danger. But in danger I was, at least according to several factions debating the safety…

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