The cheating scandal that has ostensibly bewildered those in command of Australia’s elite sports could end up being the biggest story involving sport in history.
Yet sport journalists, like the officials they are now reporting on, apparently didn’t see it coming.
Whether it is the use of banned substances to get an unfair advantage or whether it is match fixing or “spot fixing”, the Australian Crime Commission (ACC) confirmed last week that both drugs and corruption fuelled gambling have not only infiltrated Australia, but could be rife amongst the professional ranks of sport in this country.
Yet somehow this multi-million dollar industry – which has been able to function not only in the shadows but also with accomplices inside elite sport, including players – has escaped the attention of the sports media.
So did Australia’s sport journalists drop the ball when it came to investigating cheating in Australian sport? The answer is no.
There’s no doubt sport journalists can be guilty of being sports fans, swept up in the euphoria. Some are even sycophantic, asking “Dorothy dixer” questions or going easy on a sports star because they’ll have to interview them again next week. Others take a pragmatic view of “boosterism”, where the sport journalist is in cahoots with administrators to talk up the drama or importance of an event and turn a blind eye to anything that will damage the sport’s image (think cycling).
Sport journalists may have their faults but they are not to blame for a failure to uncover the infiltration of organised crime syndicates in Australian sport. The ACC has had people under surveillance, tapped phones and marked time for more than 12 months, in the hope of reeling in the ringleaders. There’s only one way for a journalist to know about that information and that’s illegally.
No good cop in his right mind would tip off a journalist that a sports star has been caught up in covert surveillance of organised criminals. If sports organisations did not know about the involvement of gambling syndicates or prohibited drug use, then sport journalists stood little chance of knowing either.
The Age’s investigative duo of Richard Baker and Nick McKenzie broke the corruption story on jockey Damien Oliver because it was a crime story that just happened to involve a sports identity. Baker and McKenzie had the contacts in the world of law enforcement to get the story. The racing writers did not.
People who cheat, whether by using drugs or match-fixing go to great lengths to do so secretly. Drug cheats are just like many other people who take drugs, they lie about it. Ben Johnson, Dean Capobianco, Lance Armstrong and many others, have all lied.
In Paul England’s documentary, The Ben Johnson Story, Johnson’s coach, Charlie Francis, was asked what his response was when accusations of drug use were levelled at Johnson. “Just what everyone says, to this day: deny, deny, deny.” He was right. Armstrong employed the same tactic 20 years later.
Sports people involved in match-fixing or “spot-fixing” are no more likely than drug takers to admit their involvement. It wasn’t so long ago that sporting administrators were not much better. Preferring to protect the sport’s reputation rather than make public sanctions against their own.
When Shane Warne and Mark Waugh supplied information to Indian bookmakers, they were punished by Cricket Australia, but it took years for that information to be uncovered.
Sport journalists might have their suspicions, they might hear whispers from certain quarters that so-and-so is “on the gear” or selling inside information, but it still takes someone to confirm the story and up until now, that someone was more likely to be from law enforcement than sport.
Thoroughbred racing is an example of a sport that has been frustrated by the inability of police to be permitted to share information with its integrity officials. This is about to change. When it does, the information regarding the dodgy practice of sports cheats will cross over into the realm of sports administrators. Then, sport journalists will be able to pick up the ball and run with it.
Peter Kington
Raconteur, ideas man and food whore at Self Employed
"If sports organisations did not know about the involvement of gambling syndicates or prohibited drug use, then sport journalists stood little chance of knowing either."
Whatever happened to journalists who have their ears to the ground? I have never really been a follower of sport, nor do I have any involvement in sport, but even I have heard rumours about the use of performance enhancing substances - and other, more 'recreational' substances as well - about sports people and sporting teams…
Read moreStephen John Ralph
carer
Hi David
when you say "cahoots" - is that as in money cahoots - or JUST cahoots.
"So did Australia’s sport journalists drop the ball when it came to investigating cheating in Australian sport? The answer is no."
If it took crime reporters to write about D Oliver, it could look as if sports writers dropped the ball.
You seem to imply that sports writers dont have the expertise to write about any sports issue that relates to criminal activities. Perhaps if they were not just good, but EXCELLENT at their job, they would cultivate wide ranging sources - and not only take news from the horse's mouth.
Rajan Venkataraman
Citizen
Dear David
I wish I could take such a forgiving view toward the performance of the media on this issue. But I'm afraid your arguments present a depressing insight into what seems to be the emerging consensus about investigative journalism more generally. That is, it is too hard and therefore we should be content with pages and pages of fluff in our newspapers and hours and hours of empty regurgitation and hype on our TV stations.
With regard to this particular story: it has been clear that the…
Read moreHarvey Westbury
Not being a dinosaur
My texact thoughts
David Lowden
Senior Lecturer, Sport Journalism at La Trobe University
Hi Rajan,
Thank you for taking the time to contribute a thoughtful and detailed response. You make some good points and I will take some of them up in a future article on the funding of quality journalism and whether society is prepared to pay for it. It's hard but not too hard. There is no doubt there is a whole other argument to be made about the quality of sport journalism (and journalism in general) in an age where the old funding model is broken. The point about the ACC I was trying to make is that it is proper that the ACC is able to go about its work without undue media attention and I don't think that's a failure of sport journalism. Others in this forum have suggested that if journos kept their ear to the ground they would hear things. They do and did. A few media outlets were close to going with the story but it's not quality journalism to report unsubstantiated rumours. Hearing it is one thing, confirming it is quite another.
Stephen John Ralph
carer
Hi Rajan
great comments....sensible and thought provoking
thanks
Anthony Nolan
Ruminant
No, no - we won't blame sports journalists for missing gambling and drugs as sources of corruption in sport in the same way that we won't blame political reporters in NSW for failing to adequately report the Obeids and their associates from the sleaze end of business as usual in NSW. It's all just too hard, isn't it?
Trent Yarwood
Infectious Diseases Physician at Queensland Health and Associate Lecturer at University of Queensland
Agree completely with Peter Kingston.
I'm certainly not an avid sports fan, but the "journalism" that I see is either a long-form tipping guide, opinion pieces by ex-sportspeople or a hack shoving a microphone under a sweaty man's nose so he can say "the other guys played really well, but my boys put in a fantastic effort and we were just a bit better on the night and foodee is the winnah"
If sport is such an important part of the Australian culture (as we are continually being told) why do the journalists not do analysis and investigation rather than reporting the scores (there's probably an app for that) or the betting odds (likewise).
We blame you for missing the scandal, because uncovering a nationwide conspiracy of cheating would be considered by a non-sports journalist to be a) important b) something of a scoop.
Zero stars.
Robin Bell
Research Academic Public Health, at University of Newcastle
If even sports journalists (assuming they are real journalists), are completely blind to multiple serious issues of grave public concern over many years, then that is really saying something is very rotten in the sports industry in Australia.
The kind of denial and ignorance being projected in the media and clubs recently is evidence of either gross incompetence or complicity (nobody wants to kill the cash cow!). Either way it is a clear indication that self regulation or management of these issues within the industry is a nonsence, and given the involvement of organised crime, regulation should be given over to government and law enforcement agencies.
What? banned for a year on first offence - no way, suspended prison sentence may be more inorder. This isn't cheating at a local footy game. It's fraud and money laundering for organised crime, involving children and families.
Harvey Westbury
Not being a dinosaur
I totally agree with Peter Kingston's comments. And I couldn't have penned it any better. There were a few journalists writing about Lance Armstrong's nefarious activities but I haven't anything from Australian journalists about possible corruption/doping in our sports. I think that journalism in Australian newspapers, in particular, lacks quality, independence, and a strident quest for the truth. This sports issue emphasuses that point, as far as I am concerned.
Brad Gooda
Cycling fan
Hi David,
Have you read this article?
http://www.grantland.com/story/_/id/8904906/daring-ask-ped-question
As a sports fan it really resonates.
I wish more journalists dared to ask the question.
Peter Blackwell
logged in via Facebook
I am hoping the author wrote this article with tongue firmly in cheek, aiming to bait interest. If not, then as a taxpayer funded senior lecturer in sports journalism he is unlikely to be asking for integrity and investigative journalism of his students as they luanch into their careers.
I am underwhelmed.
When behaviour which is both outside of the rules and widely known in elite sports circles (recreational drugs, betting,.....) goes unreported for fear of biting the hand that feed you the journalist gives up his integrity forever.
If he write the truth and his publisher/editor won't go to print then that is even worse.
I believe that has been the cultue and look forward to it's end.