Education DVDs, flashcards don’t teach babies to read

Media products that claim to teach babies to read don’t work, new research by New York University shows.

The study led by Professor Susan Neuman examined 117 infants, aged nine to 18 months, with half the group exposed to baby media products, including DVDs and flashcards.

Over a seven-month period, researchers administered assessments to measure language development.

The study found no difference between babies exposed to the products and those who were not, in 13 out of 14 test categories.

The only category which showed improvement was parents’ belief their children were learning new words.

Read more at New York University