Social media is now a major driver of embodied philanthropy because it allows individuals to publicise their involvement through selfies, videos and status updates.
Physical philanthropy is growing in popularity because it has benefits for the charity and the fundraiser.
Participants and guests at a Walk for Breast Cancer decked out in pink.
Breast cancer walk image via www.shutterstock.com
Awareness efforts can focus public attention and help scientists raise funds for research. But the impact on eradicating the disease itself and helping patients today is much less clear.
In China, former basketball star Yao Ming takes the Ice Bucket Challenge at his NBA Yao School in Beijing.
EPA/NBA Yao School
The Ice Bucket Challenge has been called “one of the most viral philanthropic social media campaigns in history”. The campaign has raised the profile of the Amyotrophic Lateral Sclerosis (ALS). But some…