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Artículos sobre Marketing

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With so much competition, food marketers need to grab the attention of consumers so they buy their products, not another competitors. This is why product packaging is so important. (Shutterstock)

Preventing obesity starts in the grocery aisle with food packaging

The size of food images on product packaging plays a key role in exacerbating diet-related illnesses and obesity.
Figuring out which foods garner more social media engagement will help restaurants and food content creators determine how to better amplify the reach of their online content. (Shutterstock)

Move over unicorn lattes, there’s a new Instagram trend in town: Normal-looking food

New research using AI finds that trendy, unique-looking foods generate less social media engagement than traditional, normal-looking foods.
A closed Mango store in a shopping mall in St. Petersburg, Russia. The company temporarily suspended operations in Russia in March to protest the invasion of Ukraine, joining a global corporate boycott against the country. (Shutterstock)

Companies leaving Russia are caving to public pressure, not actually making a difference

We should demand greater social responsibility from businesses, but pressuring them to undertake responsibilities that only governments can address is the wrong way to get there.

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