Kirsty Wild, University of Auckland, Waipapa Taumata Rau y Alistair Woodward, University of Auckland, Waipapa Taumata Rau
Eight of the ten top-selling passenger vehicles in New Zealand are now utes or SUVs. With carbon emissions reduction an urgent priority, that’s not a sustainable trend.
Throughout the pandemic we can see that place brands have evolved and those likely to survive are the ones that were already well established to begin with or ones that are more flexible.
Ford’s electric F-150 pickup won’t roll off assembly lines until early 2022, but the company has received thousands of preorders already for a vehicle aimed at the mass market, not eco-buyers.
Small and medium-sized businesses play an important role in economic growth and development but are hamstrung by their lack of adequate resources to market their goods and services.
Marketers will soon be able to use AI-assisted vocal analysis to gain insights into shoppers’ inclinations – without people knowing what they’re revealing or how that information is being interpreted.
Tension between the government’s economic and public health priorities is preventing stronger fiscal measures to address nutrition-related noncommunicable diseases.