Feeding frenzy: public breastfeeding is good for us all

The host of Sunrise breakfast television show, David Koch, aka Kochie, has stirred controversy by saying mothers should breastfeed “discreetly” and that while he agreed that breastfeeding should be done in public, “I think you have to be a bit classy about it.” Kochie was commenting on a story about…

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David Koch meets breastfeeding advocates who converged outside the studio where his show is recorded. AAP/Damian Shaw

The host of Sunrise breakfast television show, David Koch, aka Kochie, has stirred controversy by saying mothers should breastfeed “discreetly” and that while he agreed that breastfeeding should be done in public, “I think you have to be a bit classy about it.”

Kochie was commenting on a story about a mother of three who was asked to leave the Bribie Island Aquatic Centre after staff insisted she stop feeding her 11-month-old baby.

In response to his remarks, about 100 breastfeeding mothers and supporters showed up outside the TV show’s recording studio this morning for a “nurse-in”.

Breastfeeding trends

Despite the demonstrated benefits of breastfeeding for women, babies, and society at large, most women stop breastfeeding well before leading international authorities recommendations – even though 96% start breastfeeding their babies at birth.

The National Health and Medical Council (NHMRC) recommends breastfeeding to at least 12 months, and breastfeeding is beneficial whatever the age of the child. But by time their child is six months old, 40% of Australian women stop breastfeeding. And at the minimum recommended 12 months of age, more than three-quarters have stopped.

Embarrassment and concerns about breastfeeding in public are primary reasons women stop breastfeeding early. And comments like Kochie’s that endorse restricting a breastfeeding woman’s access to certain areas of public space further remove breastfeeding from public display. This increases breastfeeding mothers' social discomfort and makes it difficult for them to do what we otherwise expect them to.

Legal implications

The federal Sex Discrimination Act 1984 makes it illegal to discriminate against a person, either directly or indirectly, for breastfeeding. So it’s illegal to restrict access to public spaces otherwise accessible because a woman is breastfeeding. This means the incident at the Bribie Island Aquatic Centre was illegal.

While Kochie may be right in one way – everyone is entitled to an opinion – it’s illegal to translate that opinion into differential treatment of breastfeeding women.

The Australian Breastfeeding Association issues “Breastfeeding Welcome Here” stickers for accredited public venues that support breastfeeding – as though it’s an extra service. Perhaps a more appropriate notice would be – “We obey the current federal legislation that prohibits us from denying you access to the same rights and use of space as everyone else if you are breastfeeding.”

Discretion and public expectation

Kochie’s call for women to be “discreet” when breastfeeding only further reinforces current confusion around distinguishing images of breasts during infant feeding from pornography or sexually explicit images. And it’s not only him – our virtual public spaces have been guilty of such discrimination and confusion too.

Facebook will not only remove photographs containing breastfeeding if too much breast is shown (usually determined by other users’ reports), but will also disable the account of the user who posts it as though they have committed a crime against acceptable standards of conduct. This endorses public judgement that images of a breast in use by an infant are somehow scandalous.

We subject women to confusing messages about breastfeeding all the time. Health-care providers and national and international authorities implore women to breastfeed, but we don’t take responsibility as a society for making it easy.

The episode at the Queensland swimming pool further removes normal acts of parenting, like breastfeeding, from the public domain, increasing women’s social isolation, restricting their opportunities for accessing social support and developing parenting skills through social learning, and undermining their confidence.

All in it together

Given that “it takes a village to raise a child”, the very least we can do is avoid placing unreasonable barriers and pressures on mothers who are doing an incredibly important job for us all.

And breastfeeding does benefit everyone. In an already over-burdened health-care system, breastfeeding can reduce rates of a suite of infant illnesses and chronic diseases. What’s more, it reduces the incidence of cancers and chronic diseases for breastfeeding women. So, in terms of health, breastfeeding benefits both the consumer and the producer.

Sub-optimal rates of breastfeeding – even to only six months of age – are estimated to cost the US economy about $13 billion dollars per year, and a net $8.7 billion after including the costs of extra food for lactating women and paid maternal leave from work.

Including breastfeeding women in public life is our legal responsibility, and offers significant health, environmental and economic benefits to us all.

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35 Comments sorted by

  1. Henry Verberne

    Former IT Professional

    I support breast feeding in public if it is needed.I don't see any problem of discretion and suggest to Koch that he gets over himself!

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  2. Mark Amey

    logged in via Facebook

    I support breastfeeding anywhere, except the toilet.

    I don't support David Kochs in public.

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  3. Ozzy Patriot

    logged in via email @gmail.com

    Plenty of places with "no eating or drinking" signs for safety reasons. Do you want them all charged with discrimination, genius? Why should they have to make an exception when a breast is involved?

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    1. Mark Amey

      logged in via Facebook

      In reply to Ozzy Patriot

      So, by the same token you wouldn't allow an infant to bottle feed in a 'no eating and drinking' zone??

      A bit harsh!

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    2. Mike Swinbourne

      logged in via Facebook

      In reply to Ozzy Patriot

      Well 'genius', the reason there are signs saying 'no drinking or eating' for safety reasons is because people like you and I eat and drink from open containers etc, and there is a very high possibility that we could spill food and drink on the floor.

      As breasts are not open containers and the chances of there being a safety problem from spillage are negligible, then your point is rather moot.

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    3. Ozzy Patriot

      logged in via email @gmail.com

      In reply to Mike Swinbourne

      There's more to it than spillage. I suggest you read some safety policies from such places - labs, for example.

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    4. Kate Gillett

      logged in via Facebook

      In reply to Ozzy Patriot

      um, I seriously doubt any mother would breastfeed thier child somewhere unsafe (like a lab???!!!), or have a problem with being informed if somewhere was dangerous. It is being asked to leave places or cover up because people are 'offended' by breastfeeding that is the issue - ie. discrimination.

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  4. Russell T

    IT Consultant

    It is all very strange. A happy feeding child on the breast is a beautiful sight as many renaissance artists realised. Being a happy father of children and now grandchildren I can only say the sight of the feeding child will always make me smile and gladdened for both mother and child. Sorry - for all those who object; I think you need to see your therapist.

    Ozzy patriot - your comment just doesn't make sense.

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  5. Nicole Bridges

    Associate lecturer in Public Relations

    It is deplorable that we are still having this conversation in 2013. Wake-up Kochie, it is my legal right to breastfeed anywhere, anytime, and in any manner I see fit. I am not responsible for the comfort of others around me. If they do not like seeing me breastfeed then they can turn away, walk away or close their eyes. Saying that you support a woman's right to breastfeed in public then adding "but as long as I don't have to see it" is still discrimination, and undermines a woman's confidence to breastfeed in public. When it comes to breastfeeding, women should not have to modify their behaviour to make other people feel comfortable.

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  6. Joe Gartner

    Tilter

    At the risk of committing a Bloomism.....
    Despite it being legal to breast feed in public I don't want it happening next to me in a cafe without some appropriate modesty like a cloth or scarf veiling the event.
    I take the point that it is natural and women should be encouraged to breast feed but I come from a culture and time where breast feeding was not conducted in full public display. I have no issue with the practice, I think women should do it, it's healthy natural etc etc. there is respect…

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    1. Mark Amey

      logged in via Facebook

      In reply to Joe Gartner

      That is a fair point, but, you will find that most women are very modest. You have probably been not more then two meters from a breast feed many times, and not realised !

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    2. Joe Gartner

      Tilter

      In reply to Mark Amey

      I totally agree, I have presented a bit of a strawman argument, I realise. Of course most women will conduct breast feeding with modesty... The last thing they probably want is men gawping at them.

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    3. Liza Neil

      logged in via Facebook

      In reply to Joe Gartner

      Dear Joe,

      I understand your concern, but imagine how hard it would be for you to suck a very thick warm smoothie, through a straw off a moving, wobbling object with a large blanket over your head in the middle of a QLD Summer, when you can hear everyone having fun around you and you are really tired!

      Babies don't like blankets, cloths or towels over their heads.
      Breasts are wobbly and round and the only way to anchor an object to them is to throw a giant cloth over your shoulder and that…

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    4. Mike Swinbourne

      logged in via Facebook

      In reply to Joe Gartner

      "...Despite it being legal to breast feed in public I don't want it happening next to me in a cafe without some appropriate modesty like a cloth or scarf veiling the event..."

      And I don't want some ignorant individual making foolish remarks about breastfeeding without some appropriate modesty like a bag over their head so I don't have to listen to them.

      "... there is respect and appropriateness that also ought to be shown to the general public...."

      Yes there is. Perhaps you should show some. Anyone - and that means you - who objects to a woman breastfeeding her baby in public or anywhere needs to grow up.

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    5. Joe Gartner

      Tilter

      In reply to Liza Neil

      Thanks Liza,
      My comment was more directed towards the 'anywhere, anytime' brigade who seem quite insensitive to others, ie nicole's comment above. I personally have never been offended by a baby breast feeding, every time I've been exposed to it ( well, since I was a baby that is) I've barely noticed it happening.
      See Jennifer's comment below, I believe this strikes the right balance.

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    6. Joe Gartner

      Tilter

      In reply to Mike Swinbourne

      Thanks for the considered comment mike. I don't object to breastfeeding, as should be plain from my post. I object to the concept of 'I can legally do this therefore I will do it irrespective of the sensitivities of those around me'.
      There are social circumstances where I would not like to sit next to a breast feeding woman with an exposed breast. Most women understand that there are cultural sensitivities around breast exposure and modestly feed with this in mind. That's all I ask.

      Would…

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    7. Mike Swinbourne

      logged in via Facebook

      In reply to Joe Gartner

      "...Would you object if a patron in a cafe changed their colostomy bag in front of you?..."

      No.

      "...As for breastfeeding, as beautiful and nurturing as it is, I don't want to see it: I can look away, leave or the lady can feed discreetly.,,,"

      Then look away. To demand that the woman concerned leave or cover her baby with a blanket etc is, quite frankly, bloody rude.

      You see Joe, that's the problem. You are asking other people to modify their perfectly acceptable behaviour to conform with your unacceptable demands. You said it best yourself:

      "... Any notion of disgust is in the mind of the beholder...."

      Yes Joe - it's all in your mind. It is neither illegal, disgusting, unnatural, nor culturally insensitive. It is you who is being insensitive.

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    8. Joe Gartner

      Tilter

      In reply to Mike Swinbourne

      Hardly insensitive, I demand nothing. You have put words in my mouth. Please read my post again and see where I have stated that I would demand that a woman not breastfeed or lobby for a change in the legislation. You will not find such a statement. I have not stated that I object to public breast feeding either, you have read this into my post. You may retract your objectionable comments.

      And furthermore, Why should my personal feelings about cultural norms have less weight than yours or a breastfeeding woman's? It is not insensitive to articulate my wants in what I perceive as to what is polite in the social setting. Your strident and querulous objections to what you perceive as a slight against maternity has no more weight than my requests for modesty in social settings.

      In fact, I find your sanctimonious attitude to be typical of the bandwagon type argument.

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    9. Mike Swinbourne

      logged in via Facebook

      In reply to Joe Gartner

      "....I have not stated that I object to public breast feeding either, you have read this into my post. You may retract your objectionable comments...."

      Gee Joe, perhaps it was this comment by you:

      ".....Despite it being legal to breast feed in public I don't want it happening next to me in a cafe without some appropriate modesty like a cloth or scarf veiling the event...."

      Or this one:

      "....As for breastfeeding, as beautiful and nurturing as it is, I don't want to see it…

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    10. Joe Gartner

      Tilter

      In reply to Mike Swinbourne

      mmm.... problem with comprehension I see:
      ' I don't want it happening next to me in a cafe without some appropriate modesty ' is not the same as ' I don't want it happening next to me in a cafe'. The difference is the clause: 'without some modesty', which is the entire thrust of my post, by the way. It is hardly my fault if you cannot see the distinction.

      I reiterate that i have not stated an objection to women breastfeeding in public.
      Your comments are both intemperate and inaccurate. You betray an intolerant stance, with your inability to view my comments except through the lens of what you want to read and what you have decided I have meant.

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    11. Mike Swinbourne

      logged in via Facebook

      In reply to Joe Gartner

      Ahh,I see now Joe, thanks for clarifying.

      It's not that you object to breastfeeding in public - it's that you want it done your way. And what is 'modesty' anyway? I can tell you with certainty that it means different things to different people, and that other's 'modesty' may seem 'immodest' to you.

      So here's something that you may not be aware of Joe. The world does not revolve around you, and people do not have to adjust their behaviour to take into account your unreasonable sensitivities. If you don't like it, do what you suggested yourself - don't look.

      You say my stance is intolerant. But it isn't me suggesting that a woman put a cloth over her child's head while she is feeding it. Intolerant? Yes - I have always been intolerant of attitudes like that.

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    12. Joe Gartner

      Tilter

      In reply to Mike Swinbourne

      Oh, the irony... no the world doesn't revolve around me but nor does it revolve around breastfeeding mothers or their vitriolic defenders. we have to share spaces and negotiate a way that is acceptable for all, something that seems to escape you.

      from my post on Lauren Rosewarne's article:

      It is possible to be pro-modesty and pro-breastfeeding. It is also possible to be mindful of offending other's sensibilities without setting up a false dichotomy of 'people don't have a right to be not-offended…

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    13. Kate Gillett

      logged in via Facebook

      In reply to Joe Gartner

      WHY is breastfeeding seen to be immodest? is it because people associate breasts more with being sexual than a source of nutrition for babies? if this is the case, then I don't see why it is the mother's problem. It is about other people's perception of what breasts are for. We don't breastfeed to flaunt our sexuality. We do it to feed our children.
      And a cafe is for eating isn't it? That's what breastfeeding is!!

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    14. Kate Gillett

      logged in via Facebook

      In reply to Kate Gillett

      ....I think people often feel uncomfortable with intimacy in public, and breastfeeding IS intimate...and it involves breasts, which our society seems to view as mostly sexual. This reaction is really impractical, as we simply need to provide out kids with nutrition, and this is the best way on all counts.

      It's a shame when people cant see further into thier own reactions and take responsibility for why they may be feeling uncomfortable. It is not the mother's responsibilty to remedy this.

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    15. Joe Gartner

      Tilter

      In reply to Kate Gillett

      Well, this is really a discussion on what is propriety and what is culturally acceptable in the public space. The prevailing opinion of these posts is 'all things are permissable when it comes to breastfeeding and no-one should be offended.'
      All things are permissable legally when it comes to breastfeeding, but my contention is that not all things should be culturally permissable just because they are legally permissable. My thought experiment postulates the cafe as the context.
      if you state that…

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    16. Mike Swinbourne

      logged in via Facebook

      In reply to Joe Gartner

      ".... how would you react if a woman walked into a cafe, sat down and removed her shirt and bra - ordered a coffee started breastfeeding a baby on one breast and a 5 year old child in a school uniform on the other breast. Let me tell you how you would react.."

      I think that says it all Joe - you are telling us how we would react, and what we and everyone else should think. But you are wrong. That is what you think I would think, not what I would actually think. If a woman did that, then why should…

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    17. Joe Gartner

      Tilter

      In reply to Mike Swinbourne

      '...well, as you've painted yourself into a corner with 'all things are permisable when it comes to breastfeeding' you would say and do nothing and look in wonder at the beautiful thing that breastfeeding is. '
      You omitted that in your reply to my rejoinder to Kate, which is interesting because it completely changes the context and renders your comments querulous and peevish.
      I noticed you could not or would not attempt to argue my point about 'what is and is not permissable'. But at wold require some thought and not a simple line of ad hominem spluttering.
      If you cannot see a thought experiment for what it is and follow a line of reasoning then why are you here?

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  7. Stephen Prowse

    logged in via Facebook

    I too find it hard to believe this conversation is taking place in 2013. Women have the right and need to breastfeed whenever and wherever they need to. People who are offended should avert their eyes. Breast feeding should be promoted not discouraged.

    Surely it should be easy to find other important matters to discuss eg jailing indigenous children or domestic violence.

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  8. Chris H

    Psychologist

    Not withstanding that Koch has made this an issue to create media attention for the show, all I can add is that Koch needs to take his hand off it and remember what breasts are really there for.

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    1. Joe Gartner

      Tilter

      In reply to Chris H

      What breasts are really for? Well that's the issue isn't it. Breasts have been sexualised. They are a bi-functional organ for men and women.
      Is this a new phenomenon I wonder?

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  9. Jennifer De Goursat

    logged in via Facebook

    The discussion about breastfeeding is an emotive one stirred by concerns about providing for the health of our children; being sensitive to the cultural sensitivities of others; and the issue of discrimination and rights.

    Regarding the first and second points: I breast fed all of my three children. I fed on buses, trains; at parks and in restaurants. I was never told to leave. I did not smother my baby with a blanket over their head either. The only thing that I did do was to feed discreetly…

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  10. Michel Syna Rahme

    logged in via email @hotmail.com

    Two things I find very surprising, and perhaps a bit sad :

    1. People actually watch Koch and the Sunrise breakfast show

    2. We are still having this debate and discussion in Australia

    Woman can breast feed anywhere, anytime - its crucially important - who is Koch or anyone to take away a woman's right to nurture and care for her child in the (proven) natural healthy way?

    Can the Conversation please give us an update article on why the Bribie Island Aquatic Centre is not being taken to court for the breach of The Sex Discrimation Act 1984?

    Can the Conversation please set up a donation fund, so readers can donate a few dollars so this lady can defend herself and take the Aquatic Centre, and Koch, to court?

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  11. Susan Ross

    Director, Birth Right Aust. Pty. Ltd.

    Can't believe the fuss in 2013! Problem is our society is not culturally supportive of breastfeeding - generally. In many other cultures, people would be horrified if a woman was NOT breastfeeding. We should all feel very proud that our mother's are giving the next generation the best start in life

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