Tourism Australia’s Super Bowl commercial is good strategy, reflecting familiar popular signifiers of Australia. Straying outside of these concepts hasn’t proven successful.
Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?
Labels for boutique beers made by giant corporations may give the impression that a tiny craft brewery slapped them on the bottles. That confusion is by design.
Ken Harvey, Monash University et Bruce Baer Arnold, University of Canberra
There is currently a weak process of checking claims made in advertisements for medicines, to ensure they don’t mislead or deceive consumers -this could be abandoned if a bill passes parliament.
The new movie about P.T. Barnum couldn’t come at a better time: It’s impossible not to see his ghost in our culture, in our advertisements and in our president.
Lingerie retailer Honey Birdette has drawn a wave of criticism for its depictions of women in its storefront advertising. How are are some advertisers working to break the old stereotypes?
Movies often portray the city as a dystopia, particularly in the ‘neo-noir’ genre, which explores postmodern themes. TV shows and ads present an altogether sunnier picture of life in the city.
Gordon Hull, University of North Carolina – Charlotte
A scholar asks whether democracy itself is at risk in a world where social media is creating deeply polarized groups of individuals who tend to believe everything they hear.
Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.
It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?
When the United States was settled, nearly everyone was a farmer. Today only 2 percent of Americans live on farms, and many of us are illiterate about where food comes from or what kinds are healthy.
Jenni Henderson, The Conversation; Josh Nicholas, The Conversation et Nadia Isa, The Conversation
Business Briefing: the ‘get rich quick scheme’ influencing what you buy
The Conversation19,6 Mo(download)
Even though online influencers might not be overtly endorsing a product, advertisers will still pay a lot to have something featured, even subtly, in a post.