A study reveals that baby product advertisers in Europe frequently use pictures inconsistent with recommendations for preventing sudden infant death syndrome (SIDS).
Ad Net Zero is a new initiative aimed at reducing the advertising industry’s carbon footprint. But agencies have yet to take the next and most difficult step.
Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
Politicians and their campaigns use a lot of methods, including manipulation and deception, to persuade you to vote for them and give them money. AI promises to make those attempts more effective.
Antitrust suits against Google for its advertising practices center on the technology for buying and selling online ads. A computer scientist explains how these ad networks work.
Social media platforms have policies prohibiting the promotion of tobacco products, including vaping. But these policies are routinely violated, with little or no consequences.
The US military’s switch to an all-volunteer force in 1973 led to a series of magazine ads that sought to portray military service as a way for women and people of color to move up in society.
Healthy eating campaigns tend to put forward images of nutritious foods. But science shows there is a more effective and counterintuitive way of steering people away from junk food.
Scrolling TikTok or Instagram causes mental fatigue, which can lead people to purchase items based on how many ‘likes’ an ad has instead of how much value the product will bring them.