When manufacturers are chasing sales and more and more customers are plugging in, is the writing on the wall for F1?
A powerful diesel lobby and fragmented class action laws put EU consumers at a disadvantage.
The vacuum cleaner maker faces the same challenges as Elon Musk against the big auto players – so maybe it's time to try a different road.
When it comes to advertising luxury brands, marketers tend to see the world as one homogenous lump. It's time they wised up.