Articles sur Cadbury

Ensemble des articles

5 décembre 2016

It’s not a very merry Christmas for Fairtrade chocolate

Bob Doherty, University of York

The benchmark scheme that protects cocoa farmers and local communities could be toppled as big players rethink their role.

25 août 2016

What on Earth are they doing to our chocolate bars?

Leigh Morland, University of Huddersfield

Some old favourites are shrinking or changing shape and introducing new ingredients.

Battleground. Chocolate firms try to keep you coming back for more. Paul Townsend

8 octobre 2015

Chocolate war in the court room as KitKat fingers and Lindt bears take the stand

Luke McDonagh, City, University of London

Behind the scenes of your mid-morning treat is a fierce legal battle to protect market share and profits.

Sweet victory: Cadbury now has the right to the trademark for the distinctive shade of purple it uses for the packaging of its chocolate. AAP

5 octobre 2012

Trademark victory allows Cadbury to retain its purple reign

Bruce Baer Arnold, University of Canberra

Can you own a colour, a name, or a sound? Those questions have been highlighted again in the UK, where there has been another outbreak of litigation about “Cadbury Purple”. Australian trademark law, like…

Les contributeurs les plus fréquents

Bruce Baer Arnold
Assistant Professor, School of Law, University of Canberra
Luke McDonagh
Lecturer in Law, City, University of London
Leigh Morland
Principal Lecturer - Department of Management, University of Huddersfield
Bob Doherty
Professor of Marketing, University of York