It's all about being 'sufficiently distinctive' and in the multi-billion dollar chocolate business, much is at stake.
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Articles sur Cadbury
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A short history of Easter egg economics.
Valentine's Day originated as a feast to celebrate the decapitation of a third-century Christian martyr, or perhaps two. So how did the day become a celebration of love?
The benchmark scheme that protects cocoa farmers and local communities could be toppled as big players rethink their role.
Some old favourites are shrinking or changing shape and introducing new ingredients.
Behind the scenes of your mid-morning treat is a fierce legal battle to protect market share and profits.
Can you own a colour, a name, or a sound? Those questions have been highlighted again in the UK, where there has been another outbreak of litigation about “Cadbury Purple”. Australian trademark law, like…
Les contributeurs les plus fréquents
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Assistant Professor, School of Law, University of Canberra
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Senior Lecturer in Law, City, University of London
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Principal Lecturer - Department of Management, University of Huddersfield
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Professor of Marketing and Chair of Agrifood, University of York
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Professor of History & Religion, University of Southern California – Dornsife College of Letters, Arts and Sciences
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Senior Lecturer in Management, University of Exeter
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Lecturer in law, Lancaster University
