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Neuroeconomics is a burgeoning field aimed at helping us understand decision-making. Image sourced from www.shutterstock.com

Explainer: neuroeconomics, where science and economics meet

Whether choosing a dinner, a car, a spouse or an investment, experts now know what part of the brain our likes and dislikes are encoded, how we represent alternatives, and even how we choose. This has…
A game of bowls now, or Premier League tickets in a month? Your hippocampus can help. Crystian Cruz

Delayed gratification – how the hippocampus helps us hold off

Would you prefer a beer right now or a bottle of champagne next week? So begins an interesting new study published today in the journal PloS Biology. Of course these kinds of choices feature throughout…
Three consumer organisations have recently joined forces to campaign for cheaper medicines. Waleed Alzuhair

Should only pharmacists profit from falling drug prices?

The Consumers Health Forum has just launched a website containing information about the cost of generic drugs in Australia compared to other countries. Each day, Australians pay A$3 million more for these…

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