Articles sur Coca Cola

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Chinese dancers perform during the launching of a promotion in Shanghai in 2004, the year China became Coca-Cola’s biggest Asian market. Claro Cortes IV/Reuters

How Western companies can succeed in China

Uber's 'retreat' from China has led to soul-searching about whether the country is worth it. Don't tell that to Coca-Cola and GM, however, which have found great success in the People's Republic.
Piloted in South America, Coca-Cola Life launched in the UK and US in September, and is due in the Australian market in April. RiveraNotario/Flickr

A rose by any other name: the low-down on ‘healthy’ Coke

Coca-Cola has announced it will launch its newest soft drink in the Australian market in April 2015. Strongly promoted as “healthy” Coke elsewhere, Coca-Cola Life may do more to improve the company’s finances…
‘Let your mouth rejoice’ (bite the wax tadpole): Coca Cola in China. Ming Xia

China’s youth want a movie, a Coke and a Big Mac

It’s clear that the financial influence of China is now global: it has invested $75 billion in Africa over the last 10 years in large infrastructure projects while China’s state news agency, Xinhua, has…
The future of advertising: Coca Cola have launched an Australian campaign as part of their joint venture with music streaming service, Spotify. Flickr/Sorosh

The new world of advertising is here, so listen on Spotify and have a Coke

The Australian launch of a joint venture campaign between soft drink behemoth Coca Cola with Swedish music streaming service Spotify and Universal Music, represents the new world of advertising. The “Share…

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