Businesses can now pass credit card surcharge fees along to their customers. To help businesses predict how consumers will react to credit card surcharges, behavioural economics offers some answers.
L’expertise universitaire, l’exigence journalistique
Articles sur customer behaviour
Ensemble des articles
Our study found encouraging people to do their own research comes with risks – including shifting too much responsibility onto the individual.
New research puts the spotlight on how customers deal with chatbots and suggests ways to improve these sometimes frustrating experiences.
Marketers once liked to think they could virtually steer people through shops and malls. But it appears shoppers’ movements, possibly driven by primal instincts, aren’t so easily directed.
Coles plans to compete with competitors by moving away from low prices to a focus on other attributes, such as sustainability, local produce and community.
Social media is here to stay and gives a platform to companies as well as consumers who hold the power to bring about change.
A new study shows that restaurateurs would be better off advocating for better public transport access to their precincts rather than for more parking.
Les contributeurs les plus fréquents
-
Professor of Marketing and Consumer Behaviour, Queensland University of Technology
-
Professor of Health Marketing, Deputy Director Centre for Social Impact (CSI), Flinders University, University of South Australia
-
Assistant Professor, National Yang Ming Chiao Tung University, Taiwan, Griffith University
-
Louise Grimmer est un·e adhérent·e de The Conversation
Senior Lecturer in Retail Marketing, University of Tasmania
-
Associate Professor of Marketing, University of Cape Town
-
Adjunct Professor, with expertise in Branding, Marketing, Business Strategy, Corporate Citizenship and Social Responsibility. Graduate School of Business, University of Cape Town
-
Lecturer (Marketing), Australian National University
-
Senior Marketing Scientist, Ehrenberg Bass-Institute, University of South Australia
-
Professor, Marketing, Queen's University, Ontario
-
Senior Lecturer in Information Systems, Auckland University of Technology
-
Professor of Information Systems, Auckland University of Technology
-
Adjunct Lecturer, The University of Melbourne
-
Professor of marketing, The University of Melbourne
