Articles sur Facebook

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Do you Facebook-screen potential employees?

Screening applicants using social media platforms is commonplace when recruiting new staff. But this could be seen as a breach…
Clint Eastwood and his empty chair don’t let facts get in the way of a good narrative. Lynne Sladky/AP/Press Association Images

All those likes and upvotes are bad news for democracy

Human beings have long been easily influenced by the opinions of others but the social media networks that have come to dominate our lives may be making this “social proof” a problem. A recent study in…
Do you know anything about machine learning? newyork

Are you an expert in machine learning? Facebook is hiring

“Move fast and break things.” That is the Facebook motto plastered all over their California headquarters to remind engineers never to stop innovating. This week, the company moved fast and broke some…
Advergames on mobile phones allow advertisers to directly target young children with games that promote unhealthy food. Toca Boca/flickr

Advergames play with nutrition by making fast food rewarding

Advergaming is a relatively recent approach to advertising that overcomes many of the limitations of traditional advertising. But advergames are increasingly being used by fast food companies to target…
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Our love-hate relationship with Facebook

By David Holmes and Anna Matwijiw More than 50% of young Australians have seriously considered shutting down their Facebook accounts, even while many of them check the site compulsively through the day…
Social media has long been said to enable “produsage”, where viewers can also be content producers. But new research shows this is not how we use these networks. The Conversation

Compulsive checking trumps content creation on Facebook: study

The democratising potential of social media have long been heralded. Successive government ministers, starting with Helen Coonan, Stephen Conroy and now Malcolm Turnbull, have all talked up the marvels…
Marketing professionals are facing a moment of truth as reaching customers becomes easier than ever for non-professionals. Boston Public Library/Flickr

Goodbye marketers: Facebook’s moment of truth

The effectiveness of Facebook advertising as a marketing tool for companies has come under intense scrutiny in recent weeks. The first volley was fired by Nate Elliot, the principal analyst at Forrester…
I can haz online anonymous? Probs not, depending on your lingo. striatic

The linguistic clues that reveal your true Twitter identity

Twitter is awash with trolls, spammers and misanthropes, all keen to ruin your day with a mean-spirited message or even a threat that can cause you genuine fear. It seems all too easy to set up an account…
Snapchat’s turned down a US$3 billion buyout offer from Facebook … but why? ryan.nagelmann

Social rejection: why Snapchat turned down Facebook’s offer

Facebook last week was reported to have offered US$3 billion to acquire the Snapchat social network service – an offer that was rejected. The hefty buyout offer (maybe strategically leaked by Snapchat…
Online, businesses are fuelled by a different set of economic forces than those that exist purely offline. x-ray delta one/Flickr

Why there’s no Pepsi® in cyberspace

The world of big business is littered with once popular but now discarded household names like Kodak, Borders and Blockbuster. In this disruptive forces series we find out who might be next, uncovering…
Friend them, like them, poke them but are they really your friends? LarimdaME

Social networking is the new out-of-body experience

Is it possible to socially interact with another person in the absence of a body and the senses? Social networking allows us to present versions of ourselves. But when we use a computer to mediate our…
Facebook and censorship: thumbs up or thumbs down? kurichan+

Facebook goes full circle on censorship, like it or not

In the past few days, Facebook has gone full circle on its policy around censoring violent material. After much back-and-forth on whether a graphic video showing the beheading of a woman should be banned…
Turn left at Facebook street. dullhunk

Facebook paves the way for investor confidence in Twitter

As Twitter sets off on its IPO roadshow, most analysts are predicting a strong response. But the social media giant remains in a slightly odd position: its revenues in the first half of 2013 more than…
Tag me, tag me. OK I’ll do it myself. Ambuj Saxena

Narcissism on social media tells us a lot about ourselves

An increasing number of studies into the correlation between social media and narcissistic tendencies confirm what many of us already suspect. We see teenagers spending hour after hour with their phones…
The relationship between emotional well-being and social networking is far from being fully understood. Alessandro Valli

Does using Facebook really make people miserable?

A recent study about Facebook made headlines across the world with claims that using the social media site makes people sad. But there seems to be a fundamental misunderstanding of what the research actually…

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