Articles sur Lynton Crosby

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Stuart Rose is here to inspire you. Daniel Leal-Olivas/PA

Pro-EU campaign needs more fizz and maybe even a dose of negativity

The campaign to keep Britain in the European Union was officially launched on October 12. But the grand unveiling in London was entirely lacking in fizz. The idea that Britain will be stronger if it remains…
This Conservative Party leaflet kills three birds with one stone and is a classic example of Lynton Crosby’s campaign strategy. UK Conservative Party/Buzzfeed

Decoding the Crosby campaign: how to find voters and finish first

The British Conservative government’s re-election is the latest and perhaps most startling electoral triumph for Australian political strategist Lynton Crosby. So how did he do it?

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