Bots, brand jackers, big shots, as well as traditional businesses all bossed the Super Bowl social media space.
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Articles sur Marketing
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Winemakers call the ecological factors that define their product terroir. By redefining that idea to include history and social ties, New England craft brewers have grown an industry with local roots.
Brands are notoriously hard to manage and protect from global competition. Here’s how Triumph Motorcycles resurrected itself.
Next generation finance bots are incredibly sophisticated.
While Champagne seems eternal and unchanging, its fame is in fact the product of four founding myths. These have shaped its identity and the images now associated with its consumption.
Predicting human behavior is big business. But science may never be able to do so with perfect certainty.
Rather than simply trying to trick people, the masters of marketing know it’s much easier to understand and work with innate human flaws.
Until late November, Bali’s high economic dependence on tourism led its Tourism Board to dismiss the dangers of the Mount Agung volcano. This severely undermined the reputation of destination Bali..
Marketing has moved from a focus on the product itself to the consumer, who they are and finally, how they think.
Wine labels feature a seemingly endless variety of images, type and themes. But an analysis shows that two broad themes dominate, each with four subtypes, all to craft stories that appeal to consumers.
With the retail industry struggling, the need to lure people into spending has never been greater.
Nonprofit fundraisers have long relied on matching funds to encourage giving without knowing if they work. Research suggests one way to make the most out of challenge gifts from big donors.
There’s a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.
Why do so many people queue overnight (or longer) for an over-priced, at best incrementally-changed gadget?
Scholars have started to investigate what it really means to be middle class in Africa.
The way children make choices about candy on Halloween tells us a lot about human psychology.
From the sounds of some brands’ marketing, you may be forgiven for believing that bespoke shoes are just a footstep away.
It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?
This is how marketers are taking advantage of customer data to build predictive algorithms, and even tailor their products and offerings.
Many of the online testimonials you might read for dentists and other health professional can not only mislead, they can be illegal.
Les contributeurs les plus fréquents
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Louise Grimmer est un·e adhérent·e de The Conversation
Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Associate Professor, Operations Research, Brock University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Professor of Public Health Policy, Deakin University
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Omar H. Fares est un·e adhérent·e de The Conversation
Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
