John Lewis’ Christmas ad is highly anticipated and guaranteed to get Britain spending.
L’expertise universitaire, l’exigence journalistique
Articles sur Marketing
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Big tobacco companies have found a way around plain packaging with clever marketing techniques that undermine Australian regulations.
Both Hillary Clinton and Donald Trump have been endorsed by an army of celebrity supporters.
As a remedy to rampant consumerism and the throwaway culture of fast-fashion, a few clothing brands actively encourage their customers to buy less.
Sell-out product ‘drops’ are the new way that brands get millennials hooked on their goods.
The growth in popularity for larger, supportive underwear has, in turn, led to huge amounts of innovation in the sector and a 70,000 mile supply chain.
If your city has a team with a Native American mascot, you’re more likely to hold stereotypical views of Native people.
Companies seem obsessed these days with getting you to ‘like’ them. But what does that really mean?
Some old favourites are shrinking or changing shape and introducing new ingredients.
It’s the adverts we notice least which work the most.
The current system for regulating advertising in South Africa is dependent on the buy-in of the advertiser. But this may be about to change.
It turns out most of us under-report how many calories we consume – but it’s not entirely our fault.
The spontaneous success of Pokémon Go shows how powerful internet memes can be.
To be innovative, companies need to employ people with a wide range of technical and non-technical skills, a new study has found.
Unhealthy sponsorship of sport filters all the way down from the elite level through to Saturday morning kids’ clubs.
It costs multiple millions to sponsor a global sports event. Why bother when non-sponsors cleverly associate themselves for next to nothing?
How an icon took a wrong turn.
Whether gendered toys are creating stereotypes or just playing to boys’ and girls’ innate differences is a vexed question.
Smoking kills. But the shocking warnings on plain packaging might not be the best way to get smokers to kick their habit.
At first, it seems like IS has an image perfect for driving recruitment – but in fact, its image has very limited appeal.
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Louise Grimmer est un·e adhérent·e de The Conversation
Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Associate Professor, Operations Research, Brock University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Professor of Public Health Policy, Deakin University
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Omar H. Fares est un·e adhérent·e de The Conversation
Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
