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McDonald’s unexpectedly ended its worldwide sponsorship of the Olympics last month. Here Canadian gold medallist Alexandre Bilodeau gets a snack at the 2010 Vancouver Winter Games. (THE CANADIAN PRESS/Scott White)

The Olympic-McDonald’s breakup: It’s not you, it’s us

McDonald's recently ended a 40-year relationship with the Olympics. Was the decision based on the tarnished Olympic brand or were there other reasons?

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