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A new study finds more Canadians are considering giving up meat, but men are less likely to quit their carnivorous ways. Sander Dalhuise/ Unsplash

Protein wars: Why men love meat

A new study indicates almost a third of Canadians are thinking of eating less meat, but men are less likely to eschew meat. The livestock industry is fighting the protein wars.
It’s barbecue season, a time of year that usually makes the meat industry happy. But an increasing number of Canadians, especially those under 35, are cutting out meat from their diets – a trend that should be causing serious alarm for meat producers. (Shutterstock)

The rise of the conscious carnivore

There have been an increasing number of reported anti-meat incidents around the world as more consumers second-guess their relationship with animal proteins. How can the meat industry adjust?

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