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Each time you visit a page hosting ads, an automated ad auction begins behind the scenes — where the highest bidder wins the chance to target you with their product.
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It is likely in future we will see more, not less, unsolicited text messaging — and not just in politics.
Do advertisers know us better than we know ourselves?
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New research shows that behaviorally targeted ads can do more than figure out what kind of person you are – they can also shape how you see yourself.
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There is a way to ensure online advertising, the free web, and privacy can all coexist together.
Changes have not just been about bulk.
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The next generation of mobile technology, 5G, is not all hype. History shows there have been big developments between past mobile generations.
Google-led AMP consortium is a fight-back against Apple News and Facebook Instant Pages.
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Online advertising is out of control: are Facebook’s Instant Pages, Apple News, and Accelerated Mobile Pages the answer?
Sometimes it seems there’s more ads than content.
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Online advertising is so out of control, sometimes there’s more ads than content.
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Instead of arguing over whether adblocking is right or wrong, advertisers and publishers could work to make the web better.
There’s still lots of untapped potential with mobile advertising.
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The data tell the story: mobile ads work.