Articles sur New products

Ensemble des articles

Prime Minister Justin Trudeau participates in an armchair discussion highlighting the federal budget’s investments in Canadian innovation at the University of Ottawa in March 2018. THE CANADIAN PRESS/Justin Tang

Made by humans: A recipe for innovation

Where and how do we learn to innovate? Our parents can’t teach us. Our bosses are trying to learn alongside us. Even post-secondary courses only provide us with the basics. Follow this recipe.
Mike Mozart/Flickr

How ‘brand you’ came to be

Marketing has moved from a focus on the product itself to the consumer, who they are and finally, how they think.
Crystal Pepsi, seen here on sale recently as part of a nostalgia campaign, was considered one of Pepsi’s epic fails. (Creative Commons)

Enabling innovation: Lessons from Crystal Pepsi

It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?

Les contributeurs les plus fréquents

Plus