Articles sur New products

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Mike Mozart/Flickr

How ‘brand you’ came to be

Marketing has moved from a focus on the product itself to the consumer, who they are and finally, how they think.
Crystal Pepsi, seen here on sale recently as part of a nostalgia campaign, was considered one of Pepsi’s epic fails. (Creative Commons)

Enabling innovation: Lessons from Crystal Pepsi

It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?

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