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Facebook and Google already face a legal complaint in the wake of the new data protection law, but the most precious data still isn’t covered.
It may seem convenient to think of technology companies as similar, but they’re really not.
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When thinking about regulating them, it’s useful to know Facebook, Amazon, Google, Apple and Microsoft have some similarities. But generally they’re not competing with each other – or anyone else.
What these people are seeing isn’t real – but they might think it is.
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As the internet-connected world reels from revelations about personalized manipulation based on Facebook data, a scholar of virtual reality warns there’s an even bigger crisis of trust on the horizon.
If consumers are unsure of how that data was collected and used they are likely to reject the personalised content.
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Brands need to build trust by being transparent about how they collect data.
The American people used to get more information in common.
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Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.
Pay TV is growing globally, and programming data is now up for grabs.
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A move by the US to open up more competition in pay-TV has sparked a debate about TV viewing data.
Fairfax’s print newspapers take different approaches to locking up content.
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The AFR has one of the hardest paywalls in the business, but the evidence shows this strategy could prove difficult to maintain.
Some people are still confused over what is paid or sponsored content in a typical Google search.
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Most Australians do not understand how the Google search engine works and what is paid or free content in any search results.
Do advertisers know us better than we know ourselves?
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New research shows that behaviorally targeted ads can do more than figure out what kind of person you are – they can also shape how you see yourself.
Turns out any screen will do.
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It isn’t the size of the screen, but how big it appears on the retina.
Ad blockers are here to stay so advertisers need to think differently to reach their target audience.
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Online publishers are losing millions in lost earnings to ad blockers. But they are here to stay. So how can advertising change to reach its audience?
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There is a way to ensure online advertising, the free web, and privacy can all coexist together.
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The move that will save Twitter – and improve public debate worldwide – is much more than adding 9,860 characters.
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A digital age of consent could ensure internet users know what they’re getting into. But where to draw the line is tricky.
You might not know the extent to which news sites are exposing your information to third-party servers.
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Murky ethics surround the pervasive practice of news sites engaging in online tracking.
Google-led AMP consortium is a fight-back against Apple News and Facebook Instant Pages.
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Online advertising is out of control: are Facebook’s Instant Pages, Apple News, and Accelerated Mobile Pages the answer?
Sometimes it seems there’s more ads than content.
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Online advertising is so out of control, sometimes there’s more ads than content.
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Instead of arguing over whether adblocking is right or wrong, advertisers and publishers could work to make the web better.
He’ll be manipulating your brain before too long.
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It’s been 60 years since first TV ad aired in the UK. What could the next 60 bring?
Adblocking software has online advertising in retreat.
The rapid uptake of adblocking software on Apple’s latest devices shows that most users would be happy to see the back of online advertising.