Articles sur personal branding

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Rand Paul speaks to New Hampshire voters as a banner featuring his campaign logo hangs in the background. Brian Snyder/Reuters

The branding of an American president

The use of logos is a relatively recent development in American campaigns. Now, they're more important than ever before.
LinkedIn is focusing on a younger audience, targeting high school students. A Name Like Shields Can Make You Defensive/Flickr

LinkedIn for teens: how young is too young for a personal brand?

Despite recording revenue of US$1.5 billion last year, professional social networking site LinkedIn saw its shares take a 7% hit on Friday night, after its growth forecast disappointed the market. Since…

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