The ‘Yes’ campaign’s first ad focused on the evidential flaws with the ‘No’ campaign’s ads.
The history of widespread advocacy campaigns shows that the 'No' campaign has many unfair advantages in the marriage equality debate.
Do you even lift, Jeremy?
PA/ Jane Barlow
Why is the PM constantly repeating this phrase and what impact is it really having on her campaign?
The prime minister knows how to use the element of surprise to her advantage.
Businesses were top dog when it came to branding but popular politics show there's a new player in town.
Poker machines are wildly unpopular in the electorate – so why fight an election on them?
The gambling lobby's failure to seriously influence the 2016 ACT election should embolden governments around Australia that have a mind to deal with gambling reform.
Donald Trump has become the poster boy for ‘post-truth’ politics.
We now find ourselves in a 'post-truth' environment, trying to find meaning in dumbed-down democracy. How did we get here?
Donald Trump’s campaign has been built upon controversial statements that have kept his name in the news.
The narrative Donald Trump has played during the campaign is that the elites who have abandoned him or disagree with him are all part of the establishment he seeks to destroy.
It’s a uniquely American phenomenon for newspapers to suggest one candidate over the other.
People tend to assume that most papers have an inherent bias, so a group of economists looked at what happens when there's a surprise pick.
In politics, as in life in general, there are many things we value more than truth.
To decide between Hillary Clinton and Donald Trump, American voters will have to decide which narrative they prefer, leaving the truth to emerge later from the political rubble.
Donald Trump has enacted the paranoid style, giving its ideas a platform and legitimacy, in his presidential campaign.
How does Donald Trump get away with the type of campaign he’s running? Why, if he’s a narcissistic demagogue, has he found an audience who respond to his politics?
Liberal senator Cory Bernardi has reportedly devoted himself to mobilising a conservative lobby in Australia.
Mobilising and organising large numbers of voters makes for a powerful political force, and as a tool for change in democracies. Its use is not limited to 'elites'.
Labor’s ‘Mediscare’ campaign played to an existing belief about the Coalition’s health policies.
Labor's 'Mediscare' is a reminder of just how potent a well-developed and executed scare campaign can be in an electoral contest.
Malcolm Turnbull emerges from the long campaign in a weakened position, having squandered the benefits of incumbency.
There have been three clear lessons from this long election campaign: the vote is fragmenting, the media is fragmenting, and long election campaigns are not a good idea.
In a historical context, Labor’s ‘Medicare SMS’ was not particularly surprising or even unprecedented.
The idea of hitting voters with a powerful message on election day is just the culmination of three trends in Australian campaign communication that have been brewing for decades.
Medicare wasn’t a major election issue at the start of the campaign.
The 2016 election has shown that when there is a close result, negative advertising can be a very powerful campaign tool.
Will campaigns’ data use help determine the election?
Pie chart via shutterstock.com
The contrast between Trump's no-data approach and Clinton's analytics-heavy campaign offers an opportunity to evaluate the role, and usefulness, of data in political campaigns.
Campaign strategist Lynton Crosby has become something of a folk-devil for sections of the British and Australian media.
Lynton Crosby is the manipulator with the Midas touch, who has a reputation for tapping into those ideas and prejudices that coarsen public life but are seemingly widely held and a ballot-box boon.
Both Malcolm Turnbull and Bill Shorten are complex, enigmatic figures.
A party can have the most brilliantly informed and farsighted policies. But if the protagonists cannot communicate these effectively to the electorate, they will be overlooked.
Bill Shorten and Malcolm Turnbull will be working hard to prevent the kind of errors and complacency that have tripped up leaders before them.
The recent history of elections in Australia is a varied one, with some spectacular crashes and own goals along the way.
EPA/Jim Lo Scalzo
The US's long history of inventive campaign soundtracks seems lost on this year's contenders.