Articles sur Polling methodology

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Coal seam gas has proved a hot topic ahead of the NSW election, not only on the campaign trail but also on social media, where a ‘social mood reader’ can reveal the depth of community feeling. NewZulu/Tony Markham/AAP

Finding new ways to track voters’ moods, beyond polls and punters

Beyond polls and betting markets, how else can we gauge how people feel ahead of future elections? Social media is a goldmine, and one of the newer ways to tap into it is with a "social mood reader".
After defeat in the 2012 election, it is back to the drawing board for the Republican Party. But will they address the true concerns of the electorate? EPA/STEPHAN SAVOIA/POOL

Republicans trust voter modelling - why not climate modelling?

Tuesday, November 6 was a game changer. The Republican Party in the United States has come to understand that the political environment has been altered. White males can no longer dictate the results of…
More pressing matters: people can be “concerned’ about many things, but what really matters to them are problems close to daily life. AAP/April Fonti

What we really care about, and how to lift sustainability’s real appeal

New polls frequently announce that a significant proportion of the population is concerned about an issue or willing to sacrifice for a cause, from environmental sustainability to Third World debt. These…

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