Articles sur product placement

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The product placement is obvious, but are viewers aware that it is paid for? And do they care? AmazingPhil

Why product placement on YouTube can’t be regulated like television

Names like Zoella, Caspar, Alfie Deyes, and Tanya Burr might not trip off the tongue for the over 35s, but they are among the vloggers (video bloggers, that is) at the vanguard of radical changes in the…
William Boyd’s latest protagonist. Land Rover Our Planet

Literature’s long love affair with product placement

Best-selling novelist William Boyd’s decision to take a commission from Land Rover to write a short story might strike some as a sell-out of the highest order. Indeed, some publishers and writers claim…

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