Articles sur The Lego Movie

Ensemble des articles

Come play with us. For ever. And ever. And ever. Alex Eylar

Humilitainment – the sorry story of reality TV

Yesterday the Danish Toymaker Lego announced its plans for a reality TV show to be launched in 2015, rumoured to be based on the idea of Master Builders, the top “construction workers” in the insanely…
The Lego brick has now become a basic module of virtual “brickworlds”. Andreas

Sublime design: Lego

“Danish design” usually conjures up images of mid-century modern furniture – functional yet sculptural – but Denmark’s most successful “design icon” is a humble plastic brick: Lego. In 2013, the Lego Group…
The Lego Movie demonstrates a surprisingly acute understanding of the boundaries between childhood and adulthood. Nick D.M.

The Lego Movie understands what separates kids and adults

I’m sitting here in my office, having made several false starts on this piece, and my phone has just buzzed. My five year old son – who an hour ago accompanied me to a packed screening of The Lego Movie…
The tie-in merchandising costs HOW much?! julochka

Lego Movie CEO is evil because bad bosses sell cinema tickets

President Business is a bad guy. We know that because he is the chief executive of the Octan Corporation. He also has bad hair, control issues, and transforms into the evil tyrant Lord Business who – together…
Lego is fighting back against a virtual onslaught. Village Roadshow

Brand connection and The Lego Movie – what’s going on?

Thanks to the release of The Lego Movie – which opened in the US to huge acclaim on February 7 – the Danish toy company looks set to extend its “brand connection” to generations of families, even further…
A film industry is an ecosystem and needs all its parts. Village Roadshow

The Lego Movie builds the case for Australian know-how

The Lego Movie was released to a legion of fans in the US last Friday and massive box office success. So what do a Hollywood movie and a Danish toy company have to do with Australia? Well, quite a lot…

Les contributeurs les plus fréquents

Plus