Film could benefit China’s soft power. It highlights the country’s deep pockets and potential for wider audience appeal.
L’expertise universitaire, l’exigence journalistique
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China’s offensive ‘blackface’ skit intended to highlight the positive aspects of China-Africa relations, has done the opposite.
In China, like in other parts of the world, Africa is routinely treated as a single unit, erasing its linguistic, racial and cultural diversity.
