Project Baseline opens up new opportunities in health care, both for the researchers working with big data and for consumers who want more sophisticated ways to track their health.
The search goliath has spent over $5bn on everything from driverless cars to smart contact lenses in the past three years. The UK tax hounds must be delighted.
Google's new structure was supposed to provide more transparency about its loss-making venues, but it hasn't delivered.
Google's rebranding to become just one company under the umbrella of Alphabet could complicate things for the tech giant.