Recent reports claiming we need to do five times more exercise than we previously thought are incorrect. Current physical activity guidelines are enough to achieve health benefits.
The 'fitspo' movement may be aiming to promote a healthier body image for women, but in truth it's just another narrow set of ideals about what women should look like.
One would imagine the body would generally be supportive of weight loss. If so, why is persistent weight loss and weight maintenance so difficult?
A 2011 British survey found 12% of women would give up two to ten years of their lives just to be their ideal weight. So what makes an ideal body, and why do we want one so badly?