Companies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban economies.
A deal was struck with 20th Century Fox to run a native advertising campaign on MailOnline and Metro.co.uk to promote the release of Ben Affleck’s latest film, “Gone Girl”. The movie was advertised in…
Advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In the final piece in our series, we look at the lack of regulation around such “embedded” content. UK media…
Branding that’s targeted at children can make healthy food a more attractive option than unhealthy food, according to a new US study. Researchers from Cornell University found that a sticker of the popular…