While getting more women to take part in sport is a laudable achievement, it would be better if the campaign also helped free them from the objectification of the dominant male gaze.
Girls in primary school are just as physically capable as their male classmates, our research shows.
Dance isn't just for girls - but boys need more support and inspiration to get them moving.
As soon as next year, TV ads in the UK that perpetuate gender stereotypes or mock those who don't conform to them will be banned. Should Australia follow suit?
Why do we consider some occupations 'male' and other 'female'? New research sheds some light on how giving jobs genders hurts everyone, men included.
The relevance of the female gaze is brought sharply into focus in this funny, shocking and groundbreaking drama
BBC sitcom Fleabag rewrites the rules on depicting women in drama, freeing the female character from the mindless stereotyping that has straitjacketed women for so long.
Recent research raised concerns about girls' stereotypes on their gender's lack of 'brilliance.' But an overlooked finding suggests boys also hold hindering stereotypes about themselves in school.
New research shows increasing female staff numbers is, on its own, unlikely to change the way risk is managed in banks.
From women in the kitchen to Santa’s huge ego, Christmas ads are still ridden with conservative gender messaging.
Scandinavia's innovative education models present a more diverse and realistic image of the world we live in, and steer clear of gender stereotypes.
Masculine cultures foster a greater sense of belonging and ability to be successful in boys than they do in girls.
There are powerful but hidden psychological forces at work that make it difficult for many women to utter the f-word.
Algorithms that learn from large data sets can pick up inherent social biases. That could perpetuate the biases, or even worsen them.
Studies can't predict an individual's behavior. But meta-analyses of social science research turn up differences in men's versus women's leadership styles, on average.
Many think that men are simply better than women at video games. Researchers recently compared performances of male and female gamers to determine if there's truth to this assumption.
Whether gendered toys are creating stereotypes or just playing to boys' and girls' innate differences is a vexed question.
No one is only their sex or only their race or only their sexual orientation. Social psychologists are starting to investigate how people of multiple minority groups are perceived.
Men are harsher critics of research that reports evidence of gender bias in STEM fields, while women find it more compelling. How can we deal with the reality when we're biased about bias?
Being underrepresented in science, technology, engineering and math means women can be made to feel they don't belong, with long-term mental health consequences.