Taking part in the NCAA tournament tends to make a bigger difference for public universities that garner relatively few donations.
In the 1950s, NCAA Executive Director Walter Byers coined the term 'student-athlete,' which laid the groundwork for the organization to reap the windfall from its annual basketball tournament.
Binge drinking rises during March Madness among male college students who attend schools that made it to the men's basketball tournament. Researchers take a deeper look at the reasons why.
Can a computer model correctly predict the results of the first round in this year's tournament? These mathematicians think so.
Every March, millions of Americans watch the NCAA's annual college basketball tournament, while millions more fill in brackets to win their office pool.
A basketball computer program simulates millions of trajectories in search of the ideal shot.
For 30 years, sports fans have been told to forget about streaks because the 'hot hand' is a fallacy. But a reanalysis says not so fast: Statistics show players really are in the zone sometimes.
March Mammal Madness, a tournament of imaginary contests between pairs of mammals, makes science irreverent and fun. The event has thousands of fans and is used in hundreds of classrooms.
You want to pick the 'favorites,' to get accuracy points. But you also want to pick some 'underdogs,' to set yourself apart from the pack. Somewhere in the middle is an optimal solution.
The NCAA men's basketball tournament is a huge money-maker, but you wouldn't know it from the coverage on TV.
Simply filling out a bracket – even with random or uninformed choices – is enough to boost your confidence in success, and to get you to put more money on the line.