Marketing has moved from a focus on the product itself to the consumer, who they are and finally, how they think.
Crystal Pepsi, seen here on sale recently as part of a nostalgia campaign, was considered one of Pepsi’s epic fails.
It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?
Consumers need more protection when it comes to making complaints about products.
The latest Productivity Commission report on how consumer law is being used shows that the same issues still haven't been addressed for years.
Aldi has mastered the phantom product, even though customers know it’s not a brand in disguise.
More supermarkets are starting to stock "phantom brands"- private label products without any reference to the business' brand or logo.
Wrist reward. Apple arms itself against rivals.
Smartwatches will bombard us with data about our internal lives. We risk letting sleep patterns, calorie counts and bio-rhythms dominate our days.
Outside the box. Amazon’s new direction makes sense.
Amazon, the e-commerce internet giant, is launching its first smartphone. Media attention is focusing on whether the phone’s features, such as its rumoured 3D interface, are really as cool as portrayed…