The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option.
Most pricing structures nudge us to spend more. But there's a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.
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The system of welfare conditionality that underpins Universal Credit is ineffective at moving people off social security and into work.
Governments can use nudges to influence our choices.
Law professor Cass Sunstein, on why behavioural science is always nudging us.
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Governments and businesses are using "nudges" to influence our choices, but how? On this podcast episode, Cass Sunstein, a Harvard professor who wrote the book on nudges, unpacks behavioural science.
The costs of Brexit – hard or soft – are increasingly apparent.
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A psychological tendency to gamble rather than accept certain losses, may lead to a surge in support for a harder Brexit.
The dangerously low Threewaterskloof dam, a major supplier of water to the city.
Cape Town is testing new strategies to nudge domestic users into reducing their water use.
Don’t think, just shop.
Rather than simply trying to trick people, the masters of marketing know it's much easier to understand and work with innate human flaws.
Governments gently cajoling people towards better life choices is only one side of the nudge theory.
A product’s calorie label is a common form of nudging behavior.
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Government initiatives to prod people to make better decisions got a lot of attention after Richard Thaler won a Nobel in economics for his working on nudging.
When it comes to making health choices, which way to turn?
We're being 'nudged' to make good health choices every day. But who decides what's best? And what happens when we don't agree?
An Australian Public Service study found blind recruitment made things worse for women and members of ethnic minorities.
Behavioural economics is severely limited in its approach to inequality. Fortunately, other psychological approaches are better suited.
We can encourage people to make healthy adjustments to their diets with simple behaviour techniques.
A lot of money is spent by food producers and retailers to try and influence the type of food we buy and eat. But what can be done to encourage healthier choices?
In the wrong hands, ‘nudges’ can be used in nefarious ways.
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Dozens of governments have been using the insights from the burgeoning field to 'nudge' citizens in ways that improve their well-being. But some worry Trump might use it for less altruistic ends.
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If the site is increasingly where people are getting their news, what could the company do without taking up the mantle of being a final arbiter of truth?
If we can change people's behaviour we won't be so at risk from cyber attacks.
Is the water crisis in Flint, Michigan evidence that governments need a new way to make decisions?
When it comes to many of the big decisions faced by governments and the private sector, behavioral science has more to offer than simple nudges.
Two academics try a question from the exam – and don't do very well.
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Almost half of Americans have trouble saving, while average credit card balances have swelled to $6,000. Can we turn this around?
A gift of cash may be just the right thing.
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Still don't know what to get your loved one? Here are four gift-giving taboos meant to be broken.
Behavioral research shows that federal employees are more likely to click on an email if it’s sent at lunchtime.
A one-year-old White House team is trying to transform policymaking through a better understanding of how and why people act as they do.
Time for a tax?
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Celebrity chef Jamie Oliver’s campaign to introduce a sugar tax on fizzy drinks and snacks has been gaining momentum. Oliver has a history of trying to persuade the British public to eat more healthily…