The growing loathing for the white stuff must keep soft drinks execs awake at night.
It's a bold move from outgoing Pepsico CEO Indra Nooyi.
It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?
The search engine's founders saw this one coming 20 years ago. So how should they react now?
The generation of designers broke out of their studios and took the business world by storm. Their skills could also be turned to bigger world problems.