Articles on Qantas

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A fun competition, an angry public – what could possibly go wrong? Qantas via Twitter

#QantasLuxury: a Qantas social media disaster in pyjamas

By now, most people will have heard of the social media disaster which even provided its own hashtag: #QantasLuxury. Ironically, this was everything but a luxury for Qantas. What it did illustrate was…
Will arbitration by Fair Work Australia provide the outcome Qantas chief Alan Joyce wants? Not necessarily. AAP

The Qantas dispute: What next and a recap

Memo to the Qantas public relations team: if you mount a Twitter campaign calling for travellers’ luxury flying experiences in the middle of an unresolved industrial dispute, be aware there might be a…
After 20 years of enterprise bargaining, are we seeing an unintended return to compulsory arbitration? AAP

First Qantas, now nurses. Has the IR game changed?

With the threat of further industrial action at Qantas looming and Victorian nurses continuing with their rolling work bans, you could be forgiven for thinking that Australia has entered a new phase of…
Alan Joyce walked with staff in August - but what will win them back now? AAP

How might Qantas rebuild relations with its workforce?

It is possible to rebuild relations after major disputes. British Airways is currently trying to do just that after a long industrial-relations dispute with many of its flight attendants. Qantas’s CEO…
An adversarial approach is not the only - or even the best - way to resolve the Qantas dispute. AAP

Bargaining the Qantas way: how not to run an industrial dispute

Nearly all of the analysis and critique of the Qantas saga since the grounding has turned on the designs of principal players, their behaviours in the moment and the vagaries of the Fair Work Act. It has…
There is more behind the Qantas lockout than short-term industrial disputes. AAP

Qantas is waving the Australian flag … goodbye

As the initial shock of the Qantas lockout of its workforce abates, it is time to consider the wider implications of this action. One lesson is the folly of national identification of companies that are…
Australia needs to have a serious and healthy debate on what the “Australian made” brand represents. iStockphoto/Hamza Bendemra

First Qantas, now the Commodore: are we losing what makes Australia great?

Reports suggesting Holden is considering phasing out major parts of the manufacturing chain for the iconic Commodore points to a worrying trend of off-shoring the very skills manufacturing needs in order…
In debate over the Qantas IR dispute, the truth of the Fair Work Act is the elephant in the room. AAP

Before calling for reform, let’s get our Fair Work facts straight

The drawn-out dispute between Qantas and unions that led to the airline’s entire fleet being grounded over the weekend has sparked calls for reform of Australia’s industrial relations laws. Business leaders…
Qantas will now have to work very hard to persuade people to trust their brand again. AAP

We’re hopping mad now, so how will Qantas win us back?

In 2011, brand is everything in the corporate world. While the rest of the business operations are considered a cost, marketing makes money. And central to so much of modern marketing is the brand, built…
Qantas flights are back in the air after Fair Work Australia ordered the termination of industrial action. AAP

Fair Work Australia decision reveals the flaw in Qantas’ strategy

The Fair Work Australia (FWA) decision on the Qantas industrial dispute makes it clear the action by the three unions was not enough to trigger a decision by FWA to terminate the bargaining periods. A…
FWA used legislation enacted in 1993 to protect the economy from protracted industrial action. AAP

Why Fair Work Australia terminated the Qantas industrial action

Read the Fair Work Australia decision here Read Roy Green, Dean of UTS Business School: Planes set to fly again - but what now for Qantas? Read our previous coverage here The decision by Fair Work Australia…
Qantas management have taken a risky approach to end their dispute with unions. AFP/William West

Planes set to fly again - but what now for Qantas?

Qantas planes are set to return to the air today after Fairwork Australia ruled to terminate an industrial dispute that grounded the airline over the weekend. The extraordinary action on Saturday by Qantas…
Staff are due to be locked out by Qantas management at 8pm on Monday.

Qantas grounding: expert comment

The stakes are high for both the union movement and Qantas, as a Fairwork Australia hearing aimed at ending the industrial crisis which has grounded Qantas planes continues this evening. Qantas wants Fairwork…
Two strikes - a term borrowed from baseball, now being applied to Australian executive pay. EPA/Arleen Ng

‘Two strikes’ law for shareholders, but will it curb executive pay?

Australia’s new “two strikes” law giving shareholders more power to curb excessive executive pay packets, promises to shake up some businesses. Homewares company GUD Holdings has already been hit with…
Qantas chief Alan Joyce is facing a lot of obstacles. AAP

What will it take to calm Qantas’ industrial turbulence?

Stopwork action, accusations of leaks, cancelled flights, even calls for the Federal Government to intervene: it seems the bad news for Qantas never ends. Greg Bamber, Professor in the Department of Management…
Qantas: in danger of squandering good will for the bottom line? AAP

The passengers still call Australia home - but does Qantas?

For the marketer, as it is for the human being, your greatest strength is always your greatest weakness. Qantas is the quintessential Australian airline – more than an airline, in fact. It has become a…
qantas. AAP

What the Qantas shakeup means: expert analysis

Qantas has announced a sweeping review of its business that will include a new Asian premium airline, a new Japan-based low-cost carrier, a fleet overhaul and up to 1,000 job losses. Under the plans, Qantas…
Tiger’s low-cost model just hasn’t worked in Australia. AAP

We’ll pay more, even if Tiger returns to the skies

The grounding of Tiger Airways over the weekend underlines the difficulties of the airline business. The global airline industry has consistently failed to generate an adequate return on capital, even…
Tiger Airways needs to better understand the maturity of the Australian aviation market. AAP

Why Tiger Airways’ future in Australia is under a cloud

Tiger Airways chief Tony Davis’ decision to sell 1 million of his own shares in the company last week didn’t send the best message about his prognosis for the budget airline’s future in Australia. While…

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