Government wins first battle in plain packaging war

The government and health advocates are deservedly celebrating the High Court decision on plain packaging. But tobacco companies have been quick to note that while they’ve lost a key battle, they intend to continue fighting the war. A Philip Morris spokesperson reportedly stated that the High Court…

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Attorney-General Nicola Roxon and Health Minister Tanya Plibersek take questions after the High Court decision. AAP/Lukas Coch

The government and health advocates are deservedly celebrating the High Court decision on plain packaging. But tobacco companies have been quick to note that while they’ve lost a key battle, they intend to continue fighting the war.

A Philip Morris spokesperson reportedly stated that the High Court decision would have “no legal bearing” on the cases pending in the World Trade Organization (WTO) or on its challenge under the Hong Kong–Australia bilateral investment treaty.

This statement underestimates the extent of the deference shown to domestic courts by international tribunals. But it’s true that the decision doesn’t preclude these cases from proceeding or guarantee that the government will prevail in them.

Investor-state dispute settlement

The investor-state dispute under the Hong Kong treaty is particularly concerning for supporters of the legislation. Unlike the WTO, there’s no exception under the treaty for public health measures. And unlike in the Australian Constitution, “expropriation” (the act of a government taking private property) is defined very broadly.

Although detailed reasoning has not yet been provided, the High Court appears to have agreed with the government’s argument that it hasn’t acquired any property from tobacco companies. Unfortunately, under international investment law, the direct acquisition of property is not necessary to trigger the requirement for compensation. If a government measure has a significant impact on an investment (such as a negative effect on the investor’s profits), a tribunal may decide in favour of that investor.

Yesterday’s High Court decision is just one battle in the war over plain packaging. mejilopezvazquez/Flickr

This difference between domestic and international law clearly demonstrates how foreign investors are currently provided greater rights under international investment treaties than domestic firms are accorded under Australian law. The Gillard government rightly decided last year that this is inappropriate and announced that it would no longer agree to investor-state dispute settlement procedures in trade or investment agreements. But existing treaties – such as the one with Hong Kong – still expose the government to liability.

Distorted rules

Philip Morris’ plan to proceed with its investor-state dispute despite yesterday’s ruling highlights the extent to which the investment arbitration system has been distorted by corporate interests since it was first developed in the 1960s.

Originally, the system was meant to provide protection for investors operating in countries where the rule of law was absent or where court systems were considered corrupt or biased against foreigners. Now, disgruntled corporations such as Philip Morris, who’ve had their day in court and have been treated fairly in a transparent and accountable manner, are utilising the arbitration system as a supranational court of appeal.

The government has very strong arguments on its side but outcomes in investment arbitration are notoriously hard to predict. There’s no system of basing decisions on precedents and case law is both recent and inconsistent.

And the government could be forced to pay very large legal costs and arbitration fees, even if it wins the case. The High Court has apparently awarded all costs to the government. This also happens on occasion in investment arbitration, but there are no strict rules about the division of costs between winners and losers.

The investor-state dispute settlement procedure in the Australia-Hong Kong bilateral investment treaty is the next battleground. Desmond Elliott

Public vs corporate interests

Still, the government should, without a doubt, continue to defend the legislation. It’s legal fight is about far more than the public health system in this country and the millions of people who have been negatively affected by tobacco products. It’s fundamentally about the right of governments to regulate in the public interest and the role of international institutions in constraining the behaviour of sovereign states.

The government also should maintain its policy against the inclusion of investor-state dispute settlement procedures in trade and investment agreements. It’s under enormous pressure to abandon this policy in the current negotiations for a Trans-Pacific Partnership Agreement. And it has recently been criticised for this at home by the Australian Chamber of Commerce and Industry.

The Philip Morris case perfectly highlights the many problems with investment arbitration, while the purported benefits of the system remain unproven.

The government has shown itself to be a trailblazer in the area of tobacco regulation and many other countries look set to emulate the plain packaging policy, especially in light of yesterday’s victory in the High Court. It is now also leading the way in rejecting systems of international arbitration that enhance corporate power at the expense of democracy. It seems inevitable that other countries will follow suit in this domain as well.


Read other articles on plain packaging published since the High Court decision:

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117 Comments sorted by

  1. Roger Crook

    Retired agribusiness manager & farmer

    How long before we see the market flooded with cigarette cases based on the designs of yesteryear?

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    1. Sue Ieraci

      Public hospital clinician

      In reply to Roger Crook

      Who cares? It's at the point of sale that the marketing is pitched - once bought, put them in whatever container you like.

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    2. James Wookey

      Paramedic

      In reply to Sue Ieraci

      Personally I find the whole "point of sale" pitch kind of pointless. As far as I know it's not permitted to display cigarettes at a point of sale. In NSW the cigarettes are kept out of sight and only health warnings are posted on whatever the shop keeper is using to store them.

      Packets are only visable for the duration of the transaction, they then go into a bag, pocket, etc. If the smoker then chooses to put them in a tin, cover the pack with happy sickers or anything similar the carefully selected shade of green and the graphic warnings are going to have very little effect. Others may just ignore the warnings in the same way they have done for years.

      These things are so dangerous, so very addictive and deadly we need something better than a policy that's looking more and more like a publicity stunt than a health measure.

      Smokers buy cigarettes, it won't matter if they come in a box, a test tube or a banna leaf!

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    3. Dianna Arthur

      Dianna Arthur is a Friend of The Conversation.

      Environmentalist

      In reply to James Wookey

      'sfar as I'm concerned you can wrap Eric Bana in anything....

      not on topic?

      Oh, I disagree only the seriously hooked will buy whether the cigarettes are wrapped in a film star or not. For others once the cache has gone so are they.

      Besides, if packaging wasn't such a big selling point why is the Tobacco industry taking the plain packaging so very, very seriously.

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    4. James Wookey

      Paramedic

      In reply to Dianna Arthur

      Very sorry for the spelling mistake, and I'm sure we can discuss the life and times of all round top bloke Eric Bana another time!

      I think the biggest concern of the tobacco industry is brand differentiaton. Plain packaging will cost them identity, lots of cigarettes will still be sold but the company will lose a tool to keep smokers buying their cigarettes. Rather than buying a brand of cigarette smokers will end up buying a type of cigarette. The larger company will lose money, but the smaller…

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    5. Dianna Arthur

      Dianna Arthur is a Friend of The Conversation.

      Environmentalist

      In reply to James Wookey

      Somewhere on this thread I have written about brand loyalty; the distinct brands of cigarettes and how 'tribal' brand identification can be among people once they are past the experimental stage and are hooked. Finding this post swiftly is not possible. I wish there was a record for posters where we could access quickly ours and others' posts.

      However, I am sure you are astute enough to know that brand loyalty is very strong among tobacco smokers. Plain packaging will have a profound effect on…

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    6. Gavin Moodie

      Principal Policy Adviser

      In reply to Dianna Arthur

      @ Dianna Art

      Why not use the <find> function in your web browser? You are probably referring to your comment 'In reply to Ron Chinchen, about 18 hours ago'.

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    7. James Wookey

      Paramedic

      In reply to Dianna Arthur

      Dianna,

      I do not contest that tobacco usage is falling in Australia and I believe that changing social and health attitudes are responsible, this is a good thing. However I don't believe the continued use of tobacco has all that much to do with brand loyalty, somkers simply buy the brand they know and if their preferred brand is unavailable they will just buy another.

      I know of British-American Tobacco donating large sums of money to charities as recently as last financial year. This is filling…

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    8. Grendelus Malleolus

      Senior Nerd

      In reply to James Wookey

      James - I understand your points - and as to the point about brand loyalty I think you should read some of the extensive research available about the process of marketing tobacco and the lengths to which tobacco compnaies have gone to forge and image, link various groups to that image and protect it at all costs. This very issue, plain packaging was fought so hard by the tobacco companies because they wanted to maintain that link - if as you suggest the link was not there, why would they resist the…

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    9. Dianna Arthur

      Dianna Arthur is a Friend of The Conversation.

      Environmentalist

      In reply to James Wookey

      Hoooookay

      You don't think plain packaging will achieve diddley squat. Fine that is your opinion. I have mine which I have clearly defined.

      "Every cent of that money is a product of a persons suffering and ill health."

      Yes, I am fully aware of that. But thanks for the reminder.

      Somewhere on this thread I have noted that there is no perfect solution. I also stated that because there is no perfect answer that does not mean we should not do anything.

      I am not so gullible to believe that…

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    10. James Wookey

      Paramedic

      In reply to Grendelus Malleolus

      Harmful products and substances are removed or restricted all the time asbestos, creosote and fireworks for example. These were all once freely available.

      Taxing the "bad" to reduce consumption in the case of something like alcohol is a reasonable assumption, there is a "safe" dose of alcohol. The same cannot be said of cigarettes as there is no safe dose, not only do cigarettes harm the user they harm those around the user. You also have the added problem than statistically those who smoke are…

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    11. Dianna Arthur

      Dianna Arthur is a Friend of The Conversation.

      Environmentalist

      In reply to James Wookey

      Well, I believe prohibition is a complete failure both in the past and now. I also know that image/style/status are a big part of the advertising toolbox.

      Agree to disagree. Take the last word if you like.

      However, we ARE going to see how well (if at all) this experiment works and we are not going to see prohibition.

      Now I really recommend Sam Harris' "Free Will", 'cos I'm done talking here.

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    12. James Wookey

      Paramedic

      In reply to Dianna Arthur

      Although the "criminal element" will be grabbing a bigger slice of the tobacco market anyway as the product is now far easier to counterfit I agree that total prohibition would be somewhat counter productive. However tighter restrictions on the sale and supply are sorely needed.

      Plain packaging is a nice little win, but compared to the ban on tobacco advertising, establishing "Quit-line" and manditory health warnings it will go down as little more than a footnote. The far bigger and more significant…

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    13. Grendelus Malleolus

      Senior Nerd

      In reply to James Wookey

      "Yes tobacco companies have made huge investments in advertising but it's to keep smokers buying their cigarettes and not those of their competitors."

      James, that is the definition of "brand loyalty".

      "Harmful products and substances are removed or restricted all the time asbestos, creosote and fireworks for example. These were all once freely available"

      Congratulations, that is the biggest red-herring of the year - three items that have no relationship with drugs.

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    14. James Wookey

      Paramedic

      In reply to Grendelus Malleolus

      I know the definition of brand loyalty. However if one brand is unavailable an addict will take another in it's place. They're addicted to the product, not the brand of product.That's why the brand loyalty angle is overstated a smoker won't quit just because their brand is no longer available, they'll just move to another.

      Your right about the other substances too. They're not drugs, they're in fact far more useful products that have been banned or restricted because of their harmful and dangerous effects. So if we have been able to restrict the access of useful products to only those who really need them or can use them safely why would reducing access to cigarettes be any different?

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    15. Grendelus Malleolus

      Senior Nerd

      In reply to James Wookey

      "However if one brand is unavailable an addict will take another in it's place. They're addicted to the product, not the brand of product."

      No James, that is the reason that brand loyalty is so critical to tobacco companies, they want people to come back to their product and NOT swap to other brands. Yes, a smoker will buy another brand if their favorite is not available - that is the addiction. But the first chance they get, they will go back to the brand they prefer rather than buy another option - that is brand loyalty.

      I'm not going fishing in your red herring pond James, you don't see the internal inconsistency of your own arguements. I fully agree thwt we would be better off without tobacco at all, but I am happy to see progress by stages (such as plain packaging) over no progress at all.

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  2. Bruce Moon

    Bystander!

    Kyla

    Thanks for the overview of this legal juggernaut. Makes one wonder how much profit big tobacco garners to be able to invest so much in legal 'redress'.

    As an aside, while this 'first step' is welcome, I'm awaiting the big one...

    When a government legislates to make tobacco smoking subject to licence (as in driving a car), with the age onset of getting a licence starting at 18, and progressively moving upwards so that young people are unable to take up the addiction.

    I note the AMA is now starting to advocate this position, so... one day....

    Cheers

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    1. Hilton Holder

      Businessman

      In reply to Bruce Moon

      As PJ O'Rourke noted so accurately: The principal feature of liberalism is sanctimoniousness. By loudly denouncing all bad things — war and hunger and date rape [and cigarette smoke (sic)]— liberals testify to their own terrific goodness. More important, they promote themselves to membership in a self-selecting elite of those who care deeply about such things.... It's a kind of natural aristocracy, and the wonderful thing about this aristocracy is that you don't have to be brave, smart, strong or…

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    2. James Jenkin

      EFL Teacher Trainer

      In reply to Hilton Holder

      Quite stridently put Hilton, but I think you have a point.

      I think the public health lobby should at least justify why it's OK to stop people doing something they like.

      My neighbours waste their lives watching TV. Should I lobby government to change the law, so I can enter my neighbour's house, and force them to do something productive? Why not? After all, I know 100% it's for their own good.

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    3. Hilton Holder

      Businessman

      In reply to James Jenkin

      Thanks James...If you look at the magnitude of this con job, you may be forgiven for thinking that it is the machination of some magnificently evil genius.

      The truth is much worse however. When you lift the blanket and shine the torch on the lot you will see that the whole thing is perpetrated by small mean smutty lice.

      How is the loot to be divided?. Ambulance chasers bribing politicians for legislation to frisk tobacco companies for millions in legal fees in exchange for personal favours…

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    4. Grendelus Malleolus

      Senior Nerd

      In reply to Hilton Holder

      Hilton (and by extension James), the article above is discussing the issue of whether a private investor should have the power to use international treaties to force a government to change public health policy. The implication of the final decision reach far beyond tobacco. Imagine, a soveriegn free state being forced to comply because a privately owned corporation is unhappy with a decision made by the highest legal court in the land - we don't like to tolerate that as individuals and certainly…

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    5. Mike Cowley

      logged in via Facebook

      In reply to Hilton Holder

      What dribble Hilton. You talk about morality, but the spending of multiple millions of dollars on faked science, misleading marketing, bribery and other manipulations of the public sphere by the tobacco companies is supposed to be ok? If you can get past your ridiculous collection of tired culture-war tropes imported from the US that is.

      James, I have much more sympathy for an argument actually based on individual freedom rather than a lame attempt to equate genuine personal freedoms with the…

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    6. Hilton Holder

      Businessman

      In reply to Mike Cowley

      "but the spending of multiple millions of dollars on faked science, misleading marketing, bribery and other manipulations of the public sphere"

      Forgive me for thinking you were speaking about our governments propaganda campaigns on global warming or the carbon tax or NBN or BER for a moment there.

      Now please explain to me, my ridiculous tropes notwithstanding, what exactly you deem to be genuine individual freedom?

      How could individual freedom be defined as anything other than freedom from…

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    7. Hilton Holder

      Businessman

      In reply to Grendelus Malleolus

      So, Mr Bony Prominence, while we are speaking figuratively, consider the following scenario.

      Imagine an island, something like those in the survivor series. On this island we have 1000 inhabitants for which it has become a favourite pastime to lick a certain kind of frog (for the calming effect).

      Unfortunately and although well-known, this practice leads to lingering ill- health for those who overdo it.

      Now say some demagogue seized the opportunity and declared that if enough of the inhabitants…

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    8. Grendelus Malleolus

      Senior Nerd

      In reply to Hilton Holder

      "On the other hand, since man evolved in smoke-filled caves and hovels, we have built up a natural immunity to its effects over the last 300,000 years or so, as can be attested to by the fact that all of us know smokers, in fact heavy smokers who have lived to a ripe old age that we can only hope to achieve."

      Got some science to back that up? Yes, individuals live to a ripe old age regardless of what they consume - viva la genetic variation, however, statistically it is very very clear that that…

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    9. Hilton Holder

      Businessman

      In reply to Grendelus Malleolus

      Just what kind of science do you need, bony prominence? Should I bring in taxpayer funded consensus science, a.k.a. the IPCC, or CSIRO statistics of the kind that has been backing up government shills like Flannery and others for generations?

      I have given you the empirical evidence that we are all familiar with, and that is that despite all the shrill hysteria about the dangers of cigarette smoking from the leftist establishment, we all know heavy smokers that have lived to a ripe old age or…

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    10. Hilton Holder

      Businessman

      In reply to Dianna Arthur

      A crucial part of individual freedom is the right of an individual to contract and associate freely.

      By implication an organisation is simply a few individuals that have excersised that right?

      Now tell me, how is it that an organisation can be deemend to be immoral if all it has done is created a product and offered it for sale on the free market?

      They did not make any claims about cigarettes being healthy or unhealthy, just as is the case with the purveyors of alcohol, or coffee or tea or sugar for that matter.

      Explain to me why they are demonised?

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    11. Grendelus Malleolus

      Senior Nerd

      In reply to Hilton Holder

      "I have given you the empirical evidence that we are all familiar with, and that is that despite all the shrill hysteria about the dangers of cigarette smoking from the leftist establishment, we all know heavy smokers that have lived to a ripe old age or are still alive.Evidence now also shows that nicotine is one of the most effective antidotes to dementia."

      "empirical evidence" It does not mean what you think it means - you provided an unsupported anecdote.

      "Just what kind of science do you…

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    12. Grendelus Malleolus

      Senior Nerd

      In reply to Hilton Holder

      "bony prominence"

      I was a little curious about this - then I realised you had incorrectly attempted to interpret my name.

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    13. Grendelus Malleolus

      Senior Nerd

      In reply to Hilton Holder

      Mr Holder,

      Imagine an island on which you could establish your utopian vision of an Ayn Rand inspired libertarian society.

      Good luck with that.

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    14. Hilton Holder

      Businessman

      In reply to Dianna Arthur

      OK, I concede.. Fry, Williams and Carey have their moments, but they do take more lithium in their smoothies than you I think :)

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    15. Dianna Arthur

      Dianna Arthur is a Friend of The Conversation.

      Environmentalist

      In reply to Hilton Holder

      Would tobacco pass regulations and be placed on the market today?

      Thalidomide was taken off the market as soon as (well almost) the health complications were detected. Until then individuals chose to use the product, in ignorance. Ditto asbestos - although that has taken even longer for individuals to receive justice.

      You're all for individuals freely choosing a product but not about individuals receiving compensation when injured - despite manufacturers' prior knowledge of health issues. Very interesting take on libertarianism you have going there.

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    16. Hilton Holder

      Businessman

      In reply to Grendelus Malleolus

      Thanks,

      And I cannot imagine it being worse than a Marxist inspired utopia. Just ask any Russian, Cuban, Pollack, East German, Cambodian, Angolan, Mozambican, Vietnamese or Chinese person over the age of 75.

      That should do it.

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    17. Grendelus Malleolus

      Senior Nerd

      In reply to Hilton Holder

      "Now tell me, how is it that an organisation can be deemend to be immoral if all it has done is created a product and offered it for sale on the free market?"

      It was not immoral when it was not known to be harmful, it became immoral once the harm was known to the companies - and they hid that fact.

      "they did not make any claims about cigarettes being healthy or unhealthy, just as is the case with the purveyors of alcohol, or coffee or tea or sugar for that matter."

      You obviously missed the period of advertising where they used doctors to advertise cigarettes - along with claims of safety, long after the companies themselves knew otherwise. Claims such as "soothe the throat" or "aid digestion" or "keep you alert," were common and Camel even went so far as to create a "Joe the Camel" comic that deliberately targeted 12-24 year olds.

      Too much alcohol is very dangerous, and it can also be addictive, but does that mean we should allow heroin to be freely used?

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    18. Grendelus Malleolus

      Senior Nerd

      In reply to Hilton Holder

      "That should do it."

      Really? that's your best? Which of those countries would ever, by any stretch of the imagination be considered a utopia.

      Also, with me not being a marxist at all the whole point of your trust was somewhat dulled to non-existence.

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    19. Hilton Holder

      Businessman

      In reply to Dianna Arthur

      How did you know I was suffering from DID? Quick, hand me the hairshirt and flagellum.

      Mea Culpa, Mea Culpa, Mea Culpa :)

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    20. Hilton Holder

      Businessman

      In reply to Grendelus Malleolus

      That response from Philip Morris allows me to rest my case.

      What kind of statement do you think you would have come up with if government held a gun to your head and threatened to throw you into a small cage for years?

      Government obviously made Philip Morris a deal they couldn't refuse, and part of the settlement was to come up with a public statement to the effect.

      Just more proof of who the bully is in this one-sided affair.

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    21. Hilton Holder

      Businessman

      In reply to Grendelus Malleolus

      Backslash Backslash Escape, and by means of a non sequitur. How clever you have become in the art of evasion, even for a senior nerd and all.

      The other evasion so desperately practised by all "Gubberment worshippers" of all varieties is that the bloody mess that used to be Cold War USSR was the full and final implementation of your socialist utopia.

      Small wonder you twist yourself into semantic pretzels to escape the horror of your fantasy.

      No, I'm not a Marxist, or a socialist, or a Fabian…

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    22. Hilton Holder

      Businessman

      In reply to Dianna Arthur

      Will tobacco also be banned and taken off the market like thalidomide?

      Never, it represents the perfect feeding ground for a host of parasites among politicians and the legal fraternity.

      They are consuming tobacco companies from behind a smokescreen of publicly funded moral outrage, and with a similar modus operandi to a certain kind of wasp that lays its eggs inside the body of a spider.

      When the wasp larvae hatch, they are genetically programmed to immobilise the host spider by severing all its nerves. Careful not to harm the host spider's vital organs they then feast on the flesh of the spider until such time as they are ready to hatch.

      Sounds like a scene from Aliens doesn't that, but as I've mentioned before, people are not automatically moral. Morality is always a choice for us.

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    23. Sue Ieraci

      Public hospital clinician

      In reply to Hilton Holder

      "The fact is that tobacco has always been a commodity among humans for the effects that nicotine have on our central nervous system. It has always been used as a form of currency because of its chemical properties."

      and

      "On the other hand, since man evolved in smoke-filled caves and hovels, we have built up a natural immunity to its effects over the last 300,000 years or so, as can be attested to by the fact that all of us know smokers, in fact heavy smokers who have lived to a ripe old age that we can only hope to achieve."

      Mr Holder seems to know as much about history as he does about evolution.

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    24. Grendelus Malleolus

      Senior Nerd

      In reply to Hilton Holder

      So anytime anyone presents evidence in opposition to your view it becomes a conspiracy? Well this will be a productive conversation then...

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    25. Daryl Deal

      retired

      In reply to Hilton Holder

      An interesting gish gallop of flawed fallacies.

      Merchants of doubt, much do we?

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    26. Clifford Chapman

      Retired English Teacher

      In reply to Mark Harrigan

      Good comment, Mark Harrigan. It is difficult to believe that anyone can nowadays seriously dispute the harmfulness of tobacco, and it seems beyond this gentleman to even realise or understand that if it wasn't harmful, why have the morally bankrupt companies bothered fighting the legislation? It is a subconscious admission of the quicksand on which their position is based - who bothers fighting something that is invalid in the first place?

      The idea that one should have the freedom to smoke cigarettes, is so banal as to suggest brain cell deprivation. It is only time and place that has made that 'argument' possible, whereas real freedoms, such as democracy, equality of races and the sexes, and so on, have never not been and never will be questionable.

      In 'Lord Of The Flies', Piggy is holding the conch when he is killed, not smoking a cigarette.

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    27. Clifford Chapman

      Retired English Teacher

      In reply to Hilton Holder

      Have you heard of Jonathan Swift?

      It's just that he came to mind when you called war, hunger and date rape 'bad things'.

      Haven't advanced much since his time, have we, if being against such things means we testify to our own terrific goodness?

      I'd have thought 'civilised' night have been a better option but I guess you haven't heard of him.

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    28. Clifford Chapman

      Retired English Teacher

      In reply to Clifford Chapman

      Why is this reply positioned here, when it was a response to Hilton Holder's first post, which was only the second on this thread?

      He might not bother reading it, anyway, but can The Conversation try and fix this seemingly continual problem?

      Why does it happen so often?

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  3. Gavin Moodie

    Principal Policy Adviser

    What if the Australian Government loses under the Hong Kong investment treaty? Can it escape liability by simply withdrawing from the treaty?

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    1. Kyla Tienhaara

      Research Fellow Regulatory Institutions Network (RegNet) at Australian National University

      In reply to Gavin Moodie

      Hi Gavin,

      Thanks for your question. Unfortunately, the government cannot escape liability in this particular case by withdrawing from the treaty. The treaty has what is called a 'sunset clause', which means that the treaty stays in force (for existing investments) for 15 years following termination. However, withdrawing from the treaty is still something that the government should consider in order to avoid future disputes. Alternatively, they could renegotiate the treaty to eliminate investor access to dispute settlement (there would still be an option for state-to-state dispute settlement).

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    1. Dianna Arthur

      Dianna Arthur is a Friend of The Conversation.

      Environmentalist

      In reply to Roger Crook

      Are you claiming that mental illness is caused by cigarette smoking?

      I am bi-polar - since my teens, since well before I ever smoked anything. There was a period in my life where I was being relentlessly bullied in the work place. Even though I had people around me who understood and supported me (to the extant that one of my supporters was demoted), if I had NOT been able to go and have a cigarette I fear that I would've lost all control with my tormentors.

      I have since given up smoking…

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    2. Roger Crook

      Retired agribusiness manager & farmer

      In reply to Dianna Arthur

      Hang on! Read the paper. I'm not claiming a damn thing.

      I do know the Black Dog. I know what it's like to have people fry your brain and tell you it will make you better. It doesn't!

      Like many I know Lady Nicotine and her persuasive ways.

      The last thing I wish to appear to be is either strong or sanctimonious. Also, I will not be enticed into an argument.

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    3. Sue Ieraci

      Public hospital clinician

      In reply to Dianna Arthur

      Both smoking and alcohol are frequently used to self-medicate - particularly for anxiety.

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    4. Clifford Chapman

      Retired English Teacher

      In reply to Sue Ieraci

      But the troulbe is, they only mask the underlying anxiety and stress, rather than relieve it.

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    5. Clifford Chapman

      Retired English Teacher

      In reply to Dianna Arthur

      With all due respect, it is not in their believing 'that these drugs are a cure' but in their not thinking that there is something that needs 'curing' or at least dealing with at core, root or subconscious levels that is the issue.

      I think the level of your own use of them, judging by your post, is nowhere near where I would place the depth of the mental anguish to which you refer.

      Far from being 'pedantic', I think obesity, smoking for years, and over-drinking to the point of even being considered alcoholic, are all virtually de facto masking agents for much more worrying and damaging reasons.

      Thus, for example, while I would not directly state that stress cause cancer, I sure believe it can trigger it, and sadly does so, in many people.

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  4. Dennis Alexander

    logged in via LinkedIn

    Of course, it is open to the Government to call Phillip Morris's bluff by offering to make tobacco a controlled substance available for free on prescription from government accredited suppliers. Of course, smokers would have to carry their prescriptions and produce them on demand when smoking in permissible public spaces. Packaging would be plain, with health warnings and no brand names.

    Import of non-government supplies of tobacco would be prohibited and and agreements with other countries to allow offending tobacco corporation executives and directors extradited to face charges in Australia could be negotiated. Under such a regime, tobacco corporations would resort to plain packaging to avoid identification, so they probably should consider the current plain packaging legislation as preferable.

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  5. Ron Chinchen

    Retired (ex Probation and Parole Officer)

    I am not professing to any expertise on this subject and I have never been a smoker, but have seen the long term effects of tobacco use on my recently deceased mother and the diminishing health of a close friend.

    My following comments though speak to an alternative viewpoint in relation to addictive substances such as tobacco, or for that matter alcohol, marijuana, heroin etc. In no way am I taking the sides of the side of producers. Its just that my extensive anecdodal experience suggests to…

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    1. Dennis Alexander

      logged in via LinkedIn

      In reply to Ron Chinchen

      Ron, like yours, my mother smoked when I was young and still does after a brief abstinence. Unlike you, I took up smoking early. I recall that one of the things that kept myself and my peers interested long enough to develop an addiction (17 years after giving up, I still have the odd craving - especially for Gauloise or Gitanes) was the branding: B&H, Dunhill, Sobraine, Players, Marlboro, Camels, Chesterfields, Peter Stuyvesant, Ascot, Winfield, Kent, and many other brands with distinctive packaging…

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    2. Sue Ieraci

      Public hospital clinician

      In reply to Ron Chinchen

      Ron - I would agree with you if this were the ONLY strategy being used to reduce smoking, especially amongst teens and other starters - but there are MANY arms to this campaign.

      We started with removing the big advertising signs (remember the BugaUp campaigns of the 1980;'s), there are restrictions on advertising in sport and on the mass media, education for school kids, anti-smoking advertising on buses and billboards, a multitude of stop-smoking schemes, nicotine replacement, hypnotherapy - and more.

      I suspect that the packagin does have some influence on uptake - otherwise, why would the manufacturers be squealing so much?

      I hear the arguments about legitimate manufacturers having limitations to their trade, but hasn't this been coming for decades? Plenty of time for diversification, if one were reading the market. Just like any other industry. Whaling at Eden stopped a long time ago, law-abiding whalers lost their livelihood. Do we all want that back?

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    3. Ron Chinchen

      Retired (ex Probation and Parole Officer)

      In reply to Ron Chinchen

      Dennis and Sue. I stressed that I was not challenging the government's decision regarding packaging. I was merely suggesting that anecdotally I have come across very few people who have started smoking because of packaging, but have rather started because of peer influence. Dennis, your argument merely reinforces what I was saying in that you seem to be implying that you started smoking because of peer involvement, but that advertising, such as in packaging, led to your choice of brand, once you…

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    4. Dianna Arthur

      Dianna Arthur is a Friend of The Conversation.

      Environmentalist

      In reply to Ron Chinchen

      Ron

      Agree that most young people start through experimenting with their peers. After that they become loyal to particular brands for a variety of reasons usually centred around their peers preferences.

      For example, soft pack cigarettes such Camel, Peter Stuyvesant are very popular with some groups, for girlie girls Sobranies are preferred, others such as Winston are considered acceptable by blue collar smokers or for the upwardly mobile Silk Cut. This demonstrates very clearly the importance of the packaging and why the Tobacco industry has and will continue to fight hard.

      Plain packaging changes all of that. Although I predict that the actual individual cigarette may alter in appearance - currently one can recognise Sobranies or Cheroot by appearance. For some the status of the cigarette is very important.

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    5. Ron Chinchen

      Retired (ex Probation and Parole Officer)

      In reply to Dianna Arthur

      The other issue that is extremely important, is to avoid prohibition. Despite all the publicity about prohibited drugs, the arrests, the quantities seized etc, the war against drugs is lost, in its present format. Just as with alcohol on the 20'-30's, criminal and black market forces are having a field day with the illicit drugs issue. Take it from one who worked in the area. Ban cigarettes and the crims would make a motsa and the courts would be overloaded. I know of several prominent people, that for legal reasons I cant identify, who are seriously suspected of making their fortunes in the illegal drug trade, as I'm sure many others in the forum would support.

      People have to be given the responsibility to make their own decisions about these issues and be open about it. You have a far better chance of addressing the issues when there is no legal prerogative associated with prohibiting the substance.

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    6. Dianna Arthur

      Dianna Arthur is a Friend of The Conversation.

      Environmentalist

      In reply to Ron Chinchen

      You're preaching to the converted Ron. I agree with every word of your last post. Prohibition has to be one of this biggest blunders regarding human behaviour. Only the small dealers, mules and users get pinged, the big ones at the top (and I know they are outwardly very respectable indeed) never get caught (or rarely and then it is limited; their connections to others swiftly severed).

      On personal choice - that works until the behaviour impacts on others. The main breadwinner of a family going down with emphysema hurts far more than just themselves, it harms families and so on the harm goes - the 'butterfly effect' in action. This applies equally to alcohol - we cannot ban that either but need to start on limiting the harm.

      What concerns me and I think concerns you also, are the people who, there being no wondrous perfect solution, seem to want to do nothing at all and cast aspersions on other people who do try to limit harm.

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    7. Dennis Alexander

      logged in via LinkedIn

      In reply to Ron Chinchen

      Ron, if you read carefully, branding keeps a young smoker smoking past the gagging, dizziness and nausea that goes with the initial uptake. Branding gives meaning to the peer environment and to identity formation as a smoker. This is precisely why plain packaging will reduce teenage uptake - it removes the obvious identity formation and cool factor.

      Education has reached its limits in relation to tobacco, alcohol and speeding - more investment in education comes up against the law of diminishing returns.

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    8. Ron Chinchen

      Retired (ex Probation and Parole Officer)

      In reply to Dennis Alexander

      I can see where you are coming from, Dennis. And I agree with your points

      I just suspect the brand issue is a secondary factor.

      That's not to say that we should allow packets to be enticing to potential users. Its just that I don't know if its effectiveness will be as great as you suspect.

      Most people smoke because they are addicted, not because of the advertising. As an example in the prison system the standard tobacco use is 'White Ox' which is a roll your own product in a fairly nondescript…

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    9. darryl coulstock

      registered nurse

      In reply to Dianna Arthur

      Just an info additive... smokers brands vary because of the taste, not brands, and if the government were actually serious about assisting smokers to give up they would use the millions of dollars they get from excessive taxes on cigarettes and would have provided free therapies a long time ago!
      Don't be fooled by the rhetoric, this brand thing is only because they have to show they are doing something with thier ill gotten gains as it was becoming glairingly obvious that they were just ripping people off!

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    10. Grendelus Malleolus

      Senior Nerd

      In reply to darryl coulstock

      "would use the millions of dollars they get from excessive taxes on cigarettes and would have provided free therapies a long time ago"

      Except the costs associated with paying for health damage from tobacco far outweigh the revenue.

      In the Czech republic Philip Morris made a submission to the government claiming that they save the government money by ensuring that a proportion of the population die early and thus save money on health care and aged care.

      Not only is this argument repugnant but it is also wrong since people who die early do not earn money and pay income tax, or buy goods and services and pay GST, or generate other wealth through economic activity.

      The rip-off merchants here are the tobacco companies - and you seem to be following there well worn business defense lines.

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    11. darryl coulstock

      registered nurse

      In reply to Grendelus Malleolus

      Dont believe the rhetoric .
      Cigarettes do not have a direct singular causal effect for all the illnesses they attribute it to.
      There are a miriad of other factors that are associated with the diseases.
      The facts that you may have asthma from a young age, or a history of diabetes, or high blood pressure or genetic predisposition for cardiac conditions, overeat or drink to excess are lost because a person has a history of smoking.
      This seems to override all other factors.
      Remember it is smoking related not smoking caused.

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    12. Clifford Chapman

      Retired English Teacher

      In reply to darryl coulstock

      But even on these matters, smokers and apologists are only clinging to the straws of exceptions.

      It goes something like this: 'We all know someone who smoked for fifity years or more and still lived to a ripe old age', ergo, it is implied, smoking and tobacco is not the direct cause, and even, at a stretch, not harmful.

      I assure you, Darryl Coulstock, I, for one, would not badly state the straw argument you put up, but I would definitely state that smoking and tobacco can impact very negatively upon a person's health, that smoking is a masking agent, as it were, for underlying and subconscious stresses that still remain unresolved, which is basically why the smoker's 'fix' has only a temporary effect.

      And as for your paragraph beginning: 'The facts that', etc., there is a bucket-load of irony in your not referring to the brain cells of anyone with those conditions also smoking.

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    13. Grendelus Malleolus

      Senior Nerd

      In reply to darryl coulstock

      Rhetoric: Noun
      The art of effective or persuasive speaking or writing.
      Language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful content.

      Versus

      Research: Noun
      The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

      As for causal links - there are direct linear relationships that demonstrate causal links - to claim "Remember it is smoking related…

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  6. Dianna Arthur

    Dianna Arthur is a Friend of The Conversation.

    Environmentalist

    I am happy that a government has managed to stand up to one of the biggest corporate bullies.

    "It’s fundamentally about the right of governments to regulate in the public interest and the role of international institutions in constraining the behaviour of sovereign states."

    The tobacco industry is not the only one that places profit over responsibility. Mining, forestry and nuclear industries take note. Although I acknowledge that the 3 industries I referred to in my last sentence have far more grey areas in which they can hide. Whereas tobacco is, even to the hopelessly ignorant, simply marketing a poison making its transgressions easier to define.

    However, HIP HIP HOORAY!

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    1. Matthew Rimmer

      ARC Future Fellow and Associate Professor in Intellectual Property at Australian National University

      In reply to Dianna Arthur

      The Trade Minister Craig Emerson was on the record yesterday saying that he would defend plain packaging of tobacco products in all fora - including the World Trade Organization; the investment arbitration process; and, most interestingly of all, the Trans-Pacific Partnership.

      To my mind, the US proposals on the Trans-Pacific Partnership have thus far failed to fully recognise and respect the WHO Framework Convention on Tobacco Control. The US proposals have been very much focused on local US tobacco control - and have been somewhat compromised by the Big Tobacco insiders.

      There is a fundamental to recognise the primacy of the WHO Framework Convention on Tobacco Control in any future trade agreements - and the comprehensive array of tobacco control measures under that Convention, including the plain packaging of tobacco products.

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    2. Hilton Holder

      Businessman

      In reply to Dianna Arthur

      Diana

      So you are happy that the government has managed to stand up against a big corporate bully.

      I don't get it, how is it that Philip Morris is a bully when the government is wielding the club.

      Picture a standard public school, and during break you have one guy 10 times more powerful than all the other kids and who is wielding a club (the government) going around and bullying other kids at the behest of little groups of acolytes and hangers on.

      Among these little groups we have some…

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    3. Hilton Holder

      Businessman

      In reply to Matthew Rimmer

      Ahh, the "plain wrappers delight" from Emerson, delivered with rhythmic contortion. The gift that keeps on giving.

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  7. Wally Week

    Bicycle Engineer

    I do not understand why not use the same arguments to make tobacco illegal and be done with it, instead of these silly measures. What is strange is that other drugs like cannabis are not as bad as tobacco but have been completely banned.

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    1. Roger Crook

      Retired agribusiness manager & farmer

      In reply to Wally Week

      Revenue Wally. Double the tax, maybe reduce the smokers, still to be proven, net result an increase in revenue. Easy!

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    2. Roger Crook

      Retired agribusiness manager & farmer

      In reply to Dianna Arthur

      Chewing tobacco.
      Expect a digitized version of 'Great Expectorations' at any time.
      Snuff. Does that come under the same legislation?
      I suppose the ideal is not to chew and take snuff?

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    3. Gavin Moodie

      Principal Policy Adviser

      In reply to Roger Crook

      I think it is now fairly well established that increasing the price of tobacco (and alcohol) reduces consumption. Governments could make substantial revenue by licensing and taxing cannabis.

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  8. Stephen Riden

    Research and Information Manager, DSICA

    Stepping aside from focus on the tobacco issue, investor-state abitration is very important for corporations looking to invest in a nation, especially building infrastructure and physical assets such as factories - things that can't be moved.

    Why would a corporation invest billions building something in a country where a change of government or simply a different minister endangers the basis of that investment? There does need to be some safeguards on arbitrary decisions by people who are, at the end of the day, politicians.

    There is a fairly panglossian view by international law academics of governments - particularly elected governments - as being purely rational and non-political in their dealings with foreign-owned companies, whereas that is not always the case.

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    1. Gavin Moodie

      Principal Policy Adviser

      In reply to Stephen Riden

      Surely there's no sovereign risk in Australia, despite what the Opposition and miners claim. No one's forcing foreign investors to invest in Australia and no one's preventing them from pricing in risk.

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    2. Stephen Riden

      Research and Information Manager, DSICA

      In reply to Gavin Moodie

      Soverign risk ranges from the extremes of outright nationalisation through to simply lots and lots of minor regulations that simply make it unprofitable to operate.

      While no one is forcing investors (both domestic and foreign) to invest in Australia, they do have plenty of other options. Arbitration is somewhat of a safeguard of investor's interests.

      And the additional risk can be priced in - well, that means higher prices to compensate for the soveriegn risk.

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    3. Gavin Moodie

      Principal Policy Adviser

      In reply to Stephen Riden

      Regulation has got nothing to do with sovereign risk, and the Hong Kong investment treaty does not protect Hong Kong investors or anyone else from red tape.

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  9. Roberto Crispino

    Public Servant

    The government and public have been warned of a price war and cheaper cigarettes being available. This is supposedly due to the lack of recognition of most nicotine addicts of cigarette brands other than the packaging so competition will then mostly on price. This of course just proves how profound plain packaging affects cigarette smokers.
    Ignoring the hypocritical bleeding heart concerns of cigarette manufacturers on the health of smokers due to the availablity of cheaper cigarettes due to plain packaging, isn't this an appealing situation for both smokers and non-smokers?

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  10. Luke Richard Nottage

    Professor of Law

    We should be cautious about throwing away the baby (ISDS) with the bathwater. Out of 450 known investment arbitration claims, from thousands of investment treaties over many many decades, I only know one other by big bad tobacco companies (vs Uruguay, also brought by Philip Morris). Very few also involve alleged "post-dspute treaty shopping". And even though unfortunately Australia failed to provide expressly for a public health exception in its 1993 investment treaty with Hong Kong (unlike New Zealand…

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  11. darryl coulstock

    registered nurse

    Lost in this is the right of any individual for choice!
    Whether you are for or against smoking is not the cllncher, it is a foot in the door for government to take away that right!
    If you went to a shop and wanted your favourite breakfast cereal and they were all without brand so you could not choose the one you wanted or if you bought a car but had to take anyone given to you, how would that sit in your craw!!
    If you wanted to have a glass of wine but had to pay $20 EXTRA tax on it (per glass…

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    1. Grendelus Malleolus

      Senior Nerd

      In reply to darryl coulstock

      Won't someone please think of the poor tobacco companies!

      Wow, another tobacco troll with every tobacco trope!

      Individuals still have the choice of what to smoke - and if as you claim it is all about the taste then they are hardly likely to care what the packet looks like are they?

      If it was all about the taste the case would never have gone to the high court.

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    2. Ron Chinchen

      Retired (ex Probation and Parole Officer)

      In reply to darryl coulstock

      Personally Daryl, I think you make some valid points and its one of the reasons I'm opposed to prohibition, because such acquisitions will just fall into the hands of the black marketeers. Certainly I am one who believes in the importance of personal responsibility. Of course there is a caveat there regarding where your personal actions start impinging on others rights and lifestyles.

      From my perspective your actions should be balanced up against the cost not only to people as a whole, but also…

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    3. Michele Wilkinson

      logged in via Facebook

      In reply to darryl coulstock

      Oh Darryl, nobody is trying to stop you from smoking - to take away your right to smoke. What this legislation will do is make the ADVERTISING more honest. You will still be able to get your favourite brand, still be able to make the choice to risk your health and give your money to the big business Tobacco Companies.
      We've all heard that song "Cigarettes and Whiskey and Wild, Wild Women" ....it goes on
      "They'll drive you crazy, they'll drive you insane...". Have you listened to the last verse? It goes
      "Cigarettes are a blight on the whole human race,
      A man is a monkey with one in his face,
      Take warning dear friend, take warning dear brother,
      There's a fire on one end and a fool on the other". Enough said.

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    4. Michele Wilkinson

      logged in via Facebook

      In reply to Ron Chinchen

      Thanks for the voice of reasoned experience Ron. A good balance to the sometimes hysterical reactive voices fearful of change.

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    5. darryl coulstock

      registered nurse

      In reply to Michele Wilkinson

      Here we go!
      Another person who goes on the defensive and has to insult you before having a discussion!
      My point was not for the companies but the individual and that was quite clear!
      The reality is that laws that hide products and try to shame people dont work!
      Look at when they tried to hide porn....it was bought under the counter and sold in plain brown packages.
      Now it is sold in specialty shops and accessed over the internet. Name a town that does not have a sex shop!The ACT (where our pollies work) is a major supplier to australia.
      That really worked didn't it!
      Wise up GM!

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    6. Clifford Chapman

      Retired English Teacher

      In reply to darryl coulstock

      I take you up on the 'freedom of choice' issue, rather than any irrelevancies like porn.

      Much is said of the right of the individual to 'choose' to smoke, as if any attempts to curtail it, are, like this plain packaging legislation, impinging on those 'rights'.

      But the 'right to smoke' is only playing about with semantics, really, since if you were born in previous, and hopefully future, times, when cigarettes weren't available, people were denied that 'right'.

      If you are taking the ' human rights' ' line, it is as if you are arguing that when Piggy in 'Lord Of The Flies' is killed, he might just as well as been smoking a fag, rather than holding the conch.

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    7. Clifford Chapman

      Retired English Teacher

      In reply to Grendelus Malleolus

      This is exactly the point, really, about the tobacco companies' actions and arguments, and it actually is, on their part, a subconscious admission and revelation of their deceit and guilt.

      If they do not believe smoking is harmful, why have they bothered to fight a democratically elected government's right to legislate?

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  12. Michele Wilkinson

    logged in via Facebook

    So pleased that our country is leading the way through the legal minefield to at least try to reduce the psychological marketing hammering of our young people. As a young teenager I was fortunate to make the decision not to succumb to social pressures to smoke. I realised back then that the tobacco companies were profiting from people becoming addicted to their product, and had an obvious example every morning when my father coughed and hacked his way into wakefulness. He died early due to loss of…

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  13. Jeff Haddrick

    field manager

    I think it’s misleading to say “Government wins first battle in plain packaging war”. It’s more a case of latest Public Health scheme clears second hurdle in the forgotten war.
    The Plain Packaging scheme is aimed squarely at young (incipient and new) tobacco consumers. Meanwhile 3.5 million addicts are left in harms way.
    It is 7 years past the time that a majority of the public became aware of what a crap drug of addiction tobacco is, and favored it’s removal from sale.
    In the same time frame that this latest scheme has come into being we could have had the Empty Packaging scheme > no incipient addicts.

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    1. Jeff Haddrick

      field manager

      In reply to Dianna Arthur

      End commercial sales of tobacco, i.e. society, nut just the majority of people, not condoning the sale of our biggest killer which is a highly addictive substance, of little 'drug' value in relation to it's deadliness.

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