Researchers have found that obesity-related health campaigns that emphasise healthy behaviour and personal empowerment and better received than messages that imply personal blame and stigmatise those who are obese.
The study was conduced online with a sample of 1,041 Americans. Participants viewed campaign messages from national and highly publicised public health campaigns to address obesity and were asked for their responses.
Campaign messages rated most positive and motivating for improving one’s health made no mention of obesity at all.
Read more at Yale University