High percentage of creative practitioners embedded in non-creative industry

A report released today by the Creative Industries Innovation Centre (CIIC) has found that 43% of the creative workforce consists of creative practitioners embedded in non-creative industries such as manufacturing, financial services and healthcare.

The report, Valuing Australia’s Creative Industries (2013), found that the creative industries cover a diverse range of sectors: Music and Performing Arts; Film, Television & Radio; Advertising and Marketing; Software Development and Interactive Content; Writing, Publishing and Print Media; Design and Visual Arts; and Architecture.

This creative workforce consists of more than 600,000 people in Australia, with 263,563 of those “embedded” in non-creative industries, demonstrating a clear demand in industry for cross discipline skills.

The report shows the creative industries made a direct contribution to Gross Domestic Product (GDP) of A$32.8 billion in 2011/12.

Read more at Creative Industries Innovation Centre