The New York Pop artist who turned dots into icons died 20 years ago.
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When the United States was settled, nearly everyone was a farmer. Today only 2 percent of Americans live on farms, and many of us are illiterate about where food comes from or what kinds are healthy.
Business Briefing: the ‘get rich quick scheme’ influencing what you buy
The Conversation19,6 MB (download)
Even though online influencers might not be overtly endorsing a product, advertisers will still pay a lot to have something featured, even subtly, in a post.
Visible minority consumers prefer advertising that features white models to advertising that feature models from other ethnic minority groups. Why?
Similar tactics are in play that were used in the UK in the 1950s and 1960s.
As soon as next year, TV ads in the UK that perpetuate gender stereotypes or mock those who don’t conform to them will be banned. Should Australia follow suit?
It promises to be one of the brightest objects in the night sky once the Mayak satellite unfolds a giant pyramid reflector. But what is it going to do?
It turns out sex doesn’t sell so well.
Online search ads are big business. Retailers have to work hard to compete for visibility in Google’s online searches as the company faces trouble in the European Union over its Shopping site.
The old adage that ‘sex sells’ is past its sell-by date, as consumers now sport a more socially-conscious mindset.
Seeing cheerful kids in fundraising pitches works better for some potential donors than others, research suggests. Nonprofits may want to tailor their appeals to different audiences because of that.
No wonder obesity is a tough public health issue for governments to deal with. Our research has uncovered a range of barriers to tackling it, some more obvious than others.
Who owns culture in the real-virtual world of augmented reality?
Junk food brands are blurring the line between advertising, entertainment and socialising.
When is the upcoming ban on early evening TV sports betting ads not a real ban? When it’s a partial ban that ignores how real people watch sport.
Big cash infusions can give nonprofit journalism a much-needed boost. But the ailing news industry needs more consistent funding.
A host of spaces that were once immune to commercial intrusion – from parks to our friendships – are now being infiltrated by advertisers. Are we being enslaved by a ‘merciless master’?
Many brands, particularly those from countries associated with poor production quality, attempt to disguise their origins.
The search engine’s founders saw this one coming 20 years ago. So how should they react now?
It’s all about controlling the yuck factor.
Kontributor teratas
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Associate Professor in Marketing, RMIT University
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Director of UWA Centre for Software Practice, The University of Western Australia
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Course Leader & Senior Lecturer, School of Media and Communication, University of Westminster
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Reader in Consumer Psychology, Anglia Ruskin University
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Louise Grimmer adalah Sahabat The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Lecturer, Research School of Management, Australian National University
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Professor of Technology & Society, Bangor University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Lecturer in Politics, The University of Melbourne
