Artikel-artikel mengenai Advertising

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Holden’s latest ad campaign promises “We’re here to stay”, but it seems to have misread the market. AAP/Holden

Holden’s issue advertising campaign misses the mark

In the shadow of its worst ever annual sales figures – fewer than 28,000 Commodores sold in 2013 – Holden is persisting with an extraordinary advertising campaign to “explain” its decision to cease car…
No more Mad Men. Advertising is heading online faster than ever, as the digital landscape becomes easier terrain for targeting consumers. Flickr/Orobi

The year that was: 5 advertising trends from 2013

The advertising industry appears to be locked into the perpetual cycle of continuous change, fuelled by the combination of the rapid and ongoing evolution of new and disruptive technologies and the increasing…
Tesco is no longer content with just knowing what’s in your basket. SFB579

Why too much privacy is bad for the economy

Tesco, a British grocer with global status, has this week teamed up with Alan Sugar’s Amscreen to take personalised advertising to the next level. By means of Amscreen’s proprietary facial recognition…
The world of advertising hits the small screen – again – in the new series The Crazy Ones. CBS

The Crazy Ones – advertising agencies make great television

Move over Mad Men – there’s a new group of advertising executives hitting the small screen. The Crazy Ones, a TV series set in a Chicago advertising agency, is currently the top-ranked show in the new…
Goodbye? The Z.E.R.O. model says its now possible to effectively market your product without paid advertising. But perhaps it’s too good to be true. Flickr/Christian Montone

Get ready to ditch the advertising budget? Not quite

The way we live, interact and consume has changed dramatically with the shift towards internet and mobile telecommunications technology. And yet large amounts of money are still regularly spent on traditional…
Virgin Australia is trying to revive the supposed romance of aviation’s past. Virgin Australia

Romance reborn: can glamour reboot Virgin Australia’s image?

Remember when airline travel was all about glamorous hostesses, dashing pilots and the stylish, well-behaved jet-set class? No, I don’t either. But it’s a rose-tinted view of the past Virgin Australia…
Not so cool. Nick Perry/AP/PA

Tobacco companies are savvy about the power of branding

In 1952 the first paper was published linking smoking with death. About 50 years later governments around the world started to ban smoking advertising from TV, billboards and sporting venues. Then, eventually…
Recent problem gambling campaigns may implicitly advertise for the very product they are trying to warn consumers off. AAP/Tracey Nearmy

Nathan Hindmarsh, insidious advertising and normalising problem gambling

The radio spot begins with ex-rugby league star Nathan Hindmarsh discussing his struggles with gambling: People might have thought, “Nathan Hindmarsh he’s got it made, he’s got everything”, but in reality…
Bone conduction technology enables commuters to hear advertisements via their skull – but how? Mr.Fink's Finest Photos

Bone conduction: the new front in guerilla advertising

Imagine this scenario: after a long day of work, you settle in a train seat, rest your head against the window and close your eyes for a well-earned nap - only instead of the soothing clickety-clack vibrations…
A marketing triumph: Red Bull’s space diving project made headlines around the globe. AAP

Newsjacking: a fad or the future for marketing?

A newsworthy event is happening right now. And another, and another — it never ends. This is vital not just for feeding our 24-hour news cycle and hungry media corporations, but increasingly also for marketers…
Microsoft’s negative marketing campaign says less about Google and more about its insecurity in the IT industry. AAP/Everett Kennedy Brown

Microsoft’s mean streak reveals a company in crisis

You can tell a lot about an organisation’s culture and view of the world by looking at what it says about its competitors. Some enterprises, just like some politicians and academics, are serene. They don’t…
Like them or loathe them, advertorials are now a recognised part of the mainstream press, and a key source of revenue for struggling media organisations. AAP/Dean Lewins

Paddy Manning was wrong - in defence of advertorials

RMIT professor Sinclair Davidson has recently defended the actions of journalist Paddy Manning, who was dismissed from Fairfax after writing an article in Crikey critical of what he called “advertorial…
As a publicly traded company, Facebook faces a responsibility to increase its revenue. But is its revamped news feed a step in the right direction? AAP

The Facebook dilemma: how to raise revenue without being defriended

Late last week, Facebook broke the news of another major change to users’ news feeds, sparking interesting discussion across the globe. Described by Mark Zuckerberg as your new “personal newspaper,” the…
Efforts to reduce young people’s reliance on alcohol face a huge obstacle in the form of alcohol advertising. Lala Roe

Advertising’s role in how young people interact with alcohol

The most recent guidelines on appropriate alcohol consumption from the National Health and Medical Research Council (NHMRC) are a hard sell to a hard-drinking public. And this is despite growing concerns…
Many proposed measures for curbing obesity around the work are aimed at restricting the intake sugar from soft drinks. Robert Huffstutter

Another day, another anti-obesity campaign, but will this one work?

Merely two months into the new year and we have already seen a plethora of local and international efforts aimed at curbing what appears to be the inexorable rise of obesity. Some of these initiatives…
When does marketing spin cross the line to become misleading advertising? Flickr\Just1of7billion

Where should we draw the line on misleading advertising?

Two recent cases highlight the problem of misleading advertising. In the United States, the Federal Trade Commission (FTC) has dismissed an appeal by POM Wonderful about health claims for their juice…

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