Documents show tobacco companies have marketed their products to young people.
Canna Obscura/shutterstock.com
Tobacco companies are enlisting the help of social media influencers to promote traditional cigarettes and their brands to young people.
Advert for El Palacio de Hierro, a luxury shop in Mexico.
El Palacio de Hierro via YouTube
Mexican advertising often portrays that to be white is to be rich, while to be dark is to be poor.
The way it is now, we have almost no way to know how our data are being shared and used.
Shutterstock
Algorithmic guardians could be programmed to manage our digital interactions with social platforms and apps according to our personal preferences.
Robots can’t really eat hot dogs.
SimpliSafe/YouTube.com
In ads, robots typically are scary, sad or stupid. Real-life robots and artificial intelligence systems are none of those.
An ad for the city of Las Vegas features a lesbian couple who decide to get married. Ads featuring same-sex couples face a backlash, particularly from conservative consumers, but there are ways to make them more accepted.
YouTube
Most North American consumers generally prefer advertising with male-female couples rather than same-sex couples. But changes in how brands frame the messages of advertisements could change that.
In this 2007 photo, Facebook CEO Mark Zuckerberg promotes ad targeting.
AP Photo/Craig Ruttle
Facebook’s focus on personalizing ads has created new tools for businesses to interact with customers and to connect coworkers.
Gillette backed up its campaign by US$3 million in charitable donations, but the brand has been criticised for appropriating the #MeToo movement.
Proctor & Gamble
Gillette recently made headlines with their controversial campaign against toxic masculinity, but other brands appear to be better at taking action.
Doesn’t take much thought to tap in those ‘likes.’
sitthiphong/Shutterstock.com
After 15 years of Facebook, the ways brands use it for marketing and advertising have changed – right alongside the way people make decisions as they scroll through a never-ending feed of information.
Does the new #MeToo-inspired Gillette ad for men’s razors represent a cultural shift in ads directed at men? Here’s a still from the new ad.
Gillette/Procter & Gamble
The new #MeToo-inspired Gillette ad for men’s razors has attracted some negative attention from men. Is the ad aimed at men or women? If men, does it represent a cultural shift in ads for men?
Gillette’s ‘The best a man can be’ advertisement has dared to be different in how it speaks to its male audience.
Gillette
How do you celebrate masculinity without also acknowledging toxic masculinity in the #metoo era?
Who knew a razor blade company could become so controversial?
Gillette/YouTube
Gillette isn’t the only male-centric brand to have recently challenged masculine stereotypes. But advertising research can help us understand why it’s been getting the most flack.
Shutterstock
The backlash against the Gillette ad shows how painfully little distance we as a society have covered since the #MeToo movement.
Brightly coloured, strategically placed. No wonder parents and kids can have a tough time saying “no” to sugary snacks.
from www.shutterstock.com
The mixed messages around children, food and weight - not to mention sophisticated marketing - can leave parents perplexed. But there are ways to wade through it all and find healthy choices.
‘Tis the season to spend.
Shutterstock
Months of low advertising spending has been blown out of the water by a Christmas splurge.
shutterstock.
To get out of the digital advertising quagmire, the only way is (business) ethics.
Iceland/YouTube
From LGBTQI rights to racial justice, companies are embracing the social issues that matter to their consumers. And, of course, that makes sense.
Canadian orthoodontists were able to sell braces and other orthodental procedures by promising patients better lives with better teeth.
(Shutterstock)
Why do Canadians have such straight white teeth? The story is in the marketing of orthodontics in Canada.
Alan Jones’ media bosses need to set some standards and the politicians who listen to him need to show some spine.
AAP/Joel Carrett
The furore over whether the Sydney Opera House should be used as a billboard is one thing, but the bigger issue is Alan Jones’ bullying behaviour and the NSW government caving in to it,
Wellcome Collection
Our view of this essential dimension of earth’s biome has been shaped by the manufacturers of cleaning products.
Colin Kaepernick mural in Atlanta, Georgia.
Erik S. Lesser/EPA
Nike has reaped a whirlwind in their latest ad campaign featuring Colin Kaepernick, but it’s the inevitable windfall they’re likely interested in.