As Donald Trump knows all too well, sensationalism sells.
Debates used to be a public service. Now they're akin to the WWE – a blend of fiction and reality, with the candidates and networks all adhering to the same script.
One in the eye for John Lewis.
The retailer's emblematic ad should have stuck their grandad in a rocket and blasted him straight to party central.
How stuff gets sold to kids.
Unhealthy foods are the most heavily marketed products in school. Why do we allow it?
Failed singer Graham McNamee was baseball’s first celebrity broadcaster.
'Graham McNamee' via www.shutterstock.com
The first World Series radio broadcasts were a far cry from today's pricey television productions.
Energy drinks are often promoted alongside extreme sports, video games and youth-centric activities such as lifesaving.
Tambako The Jaguar/Flickr
Given the heightened risk of harm, governments should ban the sale of energy drinks to anyone under the age of 18 years old.
Classic VW ad from 1962.
The scandal around the German car maker is all the more galling for a company that created arguably the best advertising in history.
He’ll be manipulating your brain before too long.
It's been 60 years since first TV ad aired in the UK. What could the next 60 bring?
Ads that appear in broadsheet newspapers continue to have more appeal than their annoying, online counterparts.
'Laptop,' via www.shutterstock.com
Many readers can't tell the difference between native ads and editorial content. So will a web publisher's credibility take a hit if it 'goes native' with its ad strategy?
Adblocking software has online advertising in retreat.
The rapid uptake of adblocking software on Apple's latest devices shows that most users would be happy to see the back of online advertising.
Why are people so drawn to Trump?
Trump is an ad-man's dream, a candidate who reflects what the best advertisements possess.
The world of coal: a still from the new Minerals Council advertisement.
The Minerals Council's new coal ad is the latest to attract derision online. But for the resources industry, the mockery may just be collateral damage in the wider mission to reach out to its supporters.
Google now has the unenviable task of redoing all iterations of its old logo.
It's not necessarily the redesign that matters – it's when and how you unveil it.
In a world that is already filled with clutter, simplicity is a strong message.
Google has unveiled its new logo, adopting a sans-serif typeface and retaining the same colours as before. But is it better or more practical than the logo it replaces?
A Martin & Rossi ad from the 1960s.
New research shows that the old advertising maxim 'sex and violence sell' may be bad for business.
Ads will soon be easily blocked on iOS 9 phones.
Online ads are already under pressure from ad blockers, so Apple's decision to include content blocking in the upcoming iOS 9 will make things even harder for advertisers.
Ashley Madison uses an age-old marketing technique of tapping into people's desires.
There’s still lots of untapped potential with mobile advertising.
Coins phone via www.shutterstock.com
The data tell the story: mobile ads work.
Calvin Klein is known for its especially sexy ads.
Studies show sexualized advertising often isn't effective, and may even have adverse consequences for the product being promoted.
Offensive marketing is a strategy of making ads that shock and awe people in a good way. But sometimes they end up being just plain offensive.
It’s a shame the adverts aren’t displaying a real product. Bahio would’ve won over a mesmerised customer.
M&C Saatchi's new development signifies the dawn of a new age of real-time responsive advertising