People have to make countless decisions on a daily basis that involve some degree of risk, from boarding a plane to crossing the street. The trouble is most of us don't weigh risk well.
After two Nobel prize wins for behavioral economists, the burgeoning field has demonstrated its importance in shaping effective economic and government policy.
A scholar applies lessons from her research to negotiate with her spouse better and have an 'awesome holiday.' Here's how you can too – and make your family life happier overall.
Dropping old, bad habits is hard, but starting new, good ones may not be so difficult. Or so a recent study suggests. Read how a simple sign at an airport made a difference.
Government initiatives to prod people to make better decisions got a lot of attention after Richard Thaler won a Nobel in economics for his working on nudging.
Richard Thaler won the 2017 Nobel Prize in economics for his groundbreaking work incorporating how humans actually behave into economic thinking.
Amazon.com and others are eager to fill the skies with drones delivering packages at all hours. Convenient, yes, but it could transform – and not in a good way – our ability to make informed choices.
Defaults are powerful tools that policymakers and marketers can use to nudge us to make certain choices, whether in our interest or in theirs. How do we ensure they're used responsibly?
For 30 years, sports fans have been told to forget about streaks because the 'hot hand' is a fallacy. But a reanalysis says not so fast: Statistics show players really are in the zone sometimes.
Dozens of governments have been using the insights from the burgeoning field to 'nudge' citizens in ways that improve their well-being. But some worry Trump might use it for less altruistic ends.
Research suggests the answer, surprisingly, may be no, but behavioral science offers a few ways to encourage the wealthy to open their wallets a little wider.
As Election Day approaches, candidates in races across the country will be doing everything they can to get out the vote – including turning to behavioral science.
The thousands of Wells Fargo low-wage employees who defrauded customers likely knew how it felt to face unfair overdraft fees or a deteriorating credit rating. So why did they do it?
What happens when you ‘brown-nose’ your boss is more complicated than you think -- and can change how she’s perceived by colleagues.
Research suggests how your online friends experienced the housing collapse affected how you perceived your local real estate market.
Behavioral research shows why a heavy-handed approach like the UK's soda tax works better than the mere warning that San Francisco wants to put in advertisements.
It's that time of the year when students get ready to enroll in college. But many don't, even after being accepted. What can be done?
New research shows that behaviorally targeted ads can do more than figure out what kind of person you are – they can also shape how you see yourself.
Almost half of Americans have trouble saving, while average credit card balances have swelled to $6,000. Can we turn this around?
Still don't know what to get your loved one? Here are four gift-giving taboos meant to be broken.