Artikel-artikel mengenai Behavioral economics

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People are bad at weighing risk, which is why so many Americans don’t get flu shots. AP Photo/David Goldman

How to deal with life’s risks more rationally

People have to make countless decisions on a daily basis that involve some degree of risk, from boarding a plane to crossing the street. The trouble is most of us don't weigh risk well.
Richard Thaler, laureate in economics, receives his Nobel in Stockholm in December. TT News Agency/Jonas Ekstromer via Reuters

Behavioral economics finally goes mainstream: 4 essential reads

After two Nobel prize wins for behavioral economists, the burgeoning field has demonstrated its importance in shaping effective economic and government policy.
A man taking stairs at Washington-Dulles International Airport in 2013. Wikimedia Commons

One step at a time: Simple nudges can increase lifestyle physical activity

Dropping old, bad habits is hard, but starting new, good ones may not be so difficult. Or so a recent study suggests. Read how a simple sign at an airport made a difference.
A product’s calorie label is a common form of nudging behavior. AP Photo/Jacquelyn Martin

Do people like government ‘nudges’? Study says: Yes

Government initiatives to prod people to make better decisions got a lot of attention after Richard Thaler won a Nobel in economics for his working on nudging.
A prototype Amazon delivery drone. Amazon.com

Delivery drones: swooping down to prey on our self-control

Amazon.com and others are eager to fill the skies with drones delivering packages at all hours. Convenient, yes, but it could transform – and not in a good way – our ability to make informed choices.
Walt Disney used defaults to get children to eat healthier foods, but not all nudges have consumers’ interests at heart. Gary Kazanjian/AP Photo

‘Default’ choices have big impact, but how to make sure they’re used ethically?

Defaults are powerful tools that policymakers and marketers can use to nudge us to make certain choices, whether in our interest or in theirs. How do we ensure they're used responsibly?
In the wrong hands, ‘nudges’ can be used in nefarious ways. Marionette strings via www.shutterstock.com

Can Trump resist the power of behavioral science’s dark side?

Dozens of governments have been using the insights from the burgeoning field to 'nudge' citizens in ways that improve their well-being. But some worry Trump might use it for less altruistic ends.
Give a little? Wad of cash via www.shutterstock.com

Does being wealthy make you more charitable?

Research suggests the answer, surprisingly, may be no, but behavioral science offers a few ways to encourage the wealthy to open their wallets a little wider.

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