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Tobacco companies are adapting to Australia’s plain packaging laws by lowering prices and changing their marketing strategies. Chris Wattie/Reuters

How the tobacco industry is gaming Australian health regulations

Big tobacco companies have found a way around plain packaging with clever marketing techniques that undermine Australian regulations.
Esenna O'Neill’s dramatic departure from YouTube and Instragram was precipitated by her feelings of inauthenticity. Vimeo

When authenticity and advertising collide on social media

Essena O'Neill's dramatic rejection of her successful social media channels raises important questions about how advertising and sponsored posts are regulated on social media.
Philip Kotler says the rise of social media is challenging the concept of brand loyalty. Gabriel Chmielewski/Mays Communications

Q&A: Philip Kotler on whether traditional marketing is dead

International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position…

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