Preachy commercials do not go down well when big brands are suspected of disingenuous motives and virtue signalling.
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Artikel-artikel mengenai Coca-Cola
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Coca-Cola has often been entangled with key political moments in Africa since its arrival in the early 1900s.
Coca-Cola has made ambitions climate and sustainability pledges, but marketing its products worldwide will always be a top priority.
The concept of the carbon footprint can do more than just make us feel guilty about the climate cost of our everyday lives.
Usually, companies use this power to secure financial benefits for themselves, such as tax or regulation relief. But increasingly, they’re using it for social causes as well.
Some companies rank high on some lists that measure environmental, social and governance (ESG) initiatives, and rank near the bottom on other lists. Which rankings should we trust?
A media study of public criticism of plastic reveals that stigmatisation may result in limited bans, it leaves the vast majority of plastic production and pollution unexplored.
Contradictions abound as companies seek to style themselves as advancing gender equality while at the same time marketing sexist products or thriving on sexist employment practices.
New research indicates that rising temperatures can push those who prefer sweets to drink more sugary beverages, not water. This has significant implications for public-health policy.
Some multinational food corporations may have learned a few tricks from big tobacco.
Much of the trash on Canadian shorelines can be traced to five food companies. We could soon see more compostable and edible packaging.
The growing loathing for the white stuff must keep soft drinks execs awake at night.
It’s a bold move from outgoing Pepsico CEO Indra Nooyi.
In the information age, advertising is no longer needed to inform consumers.That means its primary role is to manipulate.
Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.
New technologies do not discriminate between the promotion of a healthy or unhealthy diet. It’s how we apply them that matters.
A new ad campaign from Coca-Cola shows they’re trying to push a “sugar in moderation” line, while many of their products still contain far too much.
Tonight, Four Corners looks at the tactics Big Sugar has used to influence health policy. Here’s our pick of five analysis pieces that will get you informed on the issue before the program airs.
‘Paul, Apostle of Christ’ is an enjoyable movie but its sugary message is like a can of soda: easy to swallow but not good for you with ideals that have have been manipulated to project a golden era.
A recent study was reported as saying a sugar tax would have us drinking more alcohol. But the study didn’t establish this fact. The results were mixed with no evidence one thing caused another.
Kontributor teratas
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Professor of Marketing, University of Birmingham
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Professor of Public Health Policy, Deakin University
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Lecturer, The University of Melbourne
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Lecturer, Research School of Management, Australian National University
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Senior Visiting Fellow, School of Medical Sciences, UNSW Sydney
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Professor, Centre for Alcohol Policy Research, La Trobe University
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Professor of Public Health, Griffith University
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Pro Vice-Chancellor, Research Impact, Australian Catholic University
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Director, Institute for Sustainable Futures, University of Technology Sydney
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Senior Lecturer, School of Communication, International Studies and Languages, University of South Australia
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PhD student/ researcher - food marketing to children and adolescents, Deakin University
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Associate Professor, Melbourne School of Population and Global Health, The University of Melbourne
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Co-Director, Global Centre for Preventive Health and Nutrition, Deakin University
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
