While it might seem like a longstanding tradition, it's a relatively recent phenomenon in the U.S.
People across the globe all see millions of distinct colors. But the terms we use to describe them vary across cultures. New cognitive science research suggests it's about what we want to communicate.
New research investigates how people sequentially add new color terms to languages over time – and the results hold surprises about assumptions linguists have made for 40 years.
The global color authority seems intent on obliterating the confines of gender-color associations.