Marketers once liked to think they could virtually steer people through shops and malls. But it appears shoppers' movements, possibly driven by primal instincts, aren't so easily directed.
Coles plans to compete with competitors by moving away from low prices to a focus on other attributes, such as sustainability, local produce and community.
Social media is here to stay and gives a platform to companies as well as consumers who hold the power to bring about change.
A new study shows that restaurateurs would be better off advocating for better public transport access to their precincts rather than for more parking.